Eugenia Merigo Oakley Media Manager, Essilorluxottica

I am a Media Manager EMEA & APAC at EssilorLuxottica, where I lead the development and execution of media strategies for the Sport Performance Hub portfolio, including Oakley, Costa, and Bliz. Throughout my career, I have worked on integrated media strategies, spanning full-funnel planning and cross-channel activation, collaborating with international teams across EMEA and APAC. I am passionate about building data-driven approaches that combine strategic thinking with hands-on execution, with the goal of driving tangible business impact and supporting brand growth in a consistent and innovative way.