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Agenda

Discover 16 plenary sessions, 91 parallel sessions and 12 Netcomm speeches
06 May 07 May
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Plenary Session
09:00 - 09:40
Main stage
KEYNOTE SPEECH
Competing in the age of digital intelligence: creating value by freeing up time
By: Netcomm
  • Roberto Liscia
Speakers
  • Roberto Liscia
    Roberto Liscia Presidente
Learn more
Plenary Session
09:40 - 09:55
Main stage
KEYNOTE SPEECH
B2c eCommerce… toward new paradigms
By: Osservatorio eCommerce B2c - School of Management del Politecnico di Milano
  • Valentina Pontiggia
Speakers
  • Valentina Pontiggia
    Valentina Pontiggia Direttrice Osservatori eCommerce B2c, Innovazione Digitale nel Retail e Digital&Sustainable, School , Politecnico di Milano
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Plenary Session
09:55 - 10:10
Main stage
KEYNOTE SPEECH
Hire Your Agentic Customer
By: Netcomm
  • Carlo Alberto Carnevale Maffè
Speakers
  • Carlo Alberto Carnevale Maffè
    Carlo Alberto Carnevale Maffè Professor of Strategy, SDA Bocconi School of Management
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Plenary Session
10:10 - 10:20
Main stage
From Search to Action: The Era of Agentic Commerce
By: Google
  • Jacopo Allegrini
Speakers
  • Jacopo Allegrini
    Jacopo Allegrini Sales Director, Retail, Google
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Plenary Session
10:20 - 10:30
Main stage
Between technology and heritage: why authenticity is the competitive advantage in the age of AI
By: Shopify
  • Alessandro Boglione
  • Paolo Picazio
Speakers
  • Alessandro Boglione
    Alessandro Boglione CEO, BasicNet
  • Paolo Picazio
    Paolo Picazio Country Manager, Italy, Shopify
Learn more
Plenary Session
10:30 - 10:40
Main stage
Beyond Checkout: analysis on the new role of payments in the age of AI
By: PayPal
  • Vanina Acqualagna
Speakers
  • Vanina Acqualagna
    Vanina Acqualagna Senior Director e General Manager, PayPal Italia
Learn more
Plenary Session
10:40 - 10:50
Main stage
The Agentic Future: Gruppo Capri's Transformation with Salesforce
By: Salesforce
  • Marco Torrisi
  • Fabrizio Minichino
  • Marianna Colella
Speakers
  • Marco Torrisi
    Marco Torrisi Regional Vice President - Cloud Sales, Salesforce
  • Fabrizio Minichino
    Fabrizio Minichino Digital Innovation Manager, Capri Srl
  • Marianna Colella
    Marianna Colella Digital Director Marketing & Communication, Capri Srl
Learn more
Plenary Session
10:50 - 11:00
Main stage
When AI shops, pays, and serves: the new paradigm of Commerce
By: Nexi
  • Raja Saggi
Speakers
  • Raja Saggi
    Raja Saggi EVP Ecommerce, Nexi Group
Learn more
Plenary Session
11:00 - 11:10
Main stage
Inspire. Entertain. Convert. How to create value in the age of content.
By: TikTok
  • Christina Lundari
  • Massimo Rocchelli
  • Micaela Palmieri
Moderator
  • Micaela Palmieri
    Micaela Palmieri Giornalista e conduttrice TG1, Rai
Speakers
  • Christina Lundari
    Christina Lundari Country Manager, Global Business Solutions, TikTok Italy and Greece
  • Massimo Rocchelli
    Massimo Rocchelli Operations Lead, TikTok Shop Italia, TikTok
Learn more
Plenary Session
11:10 - 11:15
Main stage
Closing remarks
By: Netcomm
  • Roberto Liscia
Speakers
  • Roberto Liscia
    Roberto Liscia Presidente
Learn more
AI Vision
11:30 - 12:00
Netcomm AI Theatre
Veepee – A European pure player in the age of AI
By: Netcomm
Theme: AI & Tech Retail
  • Giulio Finzi
  • Georges Kohnen
Moderator
  • Giulio Finzi
    Giulio Finzi Senior Advisor, Netcomm
Speakers
  • Georges Kohnen
    Georges Kohnen Head of Data Science, Veepee
Learn more
Workshop
11:30 - 12:00
Ocean Hall 1
Conversational eCommerce: Prénatal and Doofinder’s AI Assistant for a new customer journey
By: DOOFINDER
Theme: Marketing & Customer engagement
  • Raffaele Mauro
Speakers
  • Raffaele Mauro
    Raffaele Mauro Team Lead, DOOFINDER
Learn more
Workshop
11:30 - 12:00
Ocean Hall 2
OTB x Adyen: From Fragmentation to Control, Transforming Payments into a Global Strategic Asset
By: Adyen
Theme: Payment & Fintech
  • Gabriele Bellezze
  • Simone Paladino
Moderator
  • Gabriele Bellezze
    Gabriele Bellezze Country Manager Italia, Adyen
Speakers
  • Simone Paladino
    Simone Paladino Group Treasury & Corporate Finance Director, OTB S.P.A.
Learn more
Workshop
11:30 - 12:00
Ocean Hall 3
MediaWorld: the voice of users during peak season
By: Contentsquare
Theme: AI & Tech Retail
  • Roberto Mariani
  • Eugenia Burchi
Speakers
  • Roberto Mariani
    Roberto Mariani Product Owner Digital Properties, MediaWorld
  • Eugenia Burchi
    Eugenia Burchi Sr. Manager Customer Success, Contentsquare
Learn more
Workshop
11:30 - 12:00
Ocean Hall 4
First-Party Data and Identity Resolution to Redesign experience and measurement
By: The Newco
Theme: Marketing & Customer engagement
  • Andrea Folcio
  • Mauro Ginelli
Speakers
  • Andrea Folcio
    Andrea Folcio FOUNDER & CEO, The Newco
  • Mauro Ginelli
    Mauro Ginelli Co-founder, The Newco
Learn more
Workshop
11:30 - 12:00
Aqua Hall 1
PittaRosso – From eCommerce to Unified Commerce: How Shopify and Bloomreach enable the new era of omnichannel personalization
By: Bloomreach
Theme: Marketing & Customer engagement
  • Luca Micciche
  • Pietro Rossato
  • Samantha Milan
  • Roberta Maira
Speakers
  • Luca Micciche
    Luca Micciche Head of Sales, Italy, Bloomreach
  • Pietro Rossato
    Pietro Rossato Digital Manager, PittaRosso
  • Samantha Milan
    Samantha Milan CRM and Digital Marketing Specialist, PittaRosso
  • Roberta Maira
    Roberta Maira Account Manager, Shopify
Learn more
Workshop
11:30 - 12:00
Aqua Hall 2
Stop optimizing for a search experience that no longer exists
By: Fattoretto Agency
Theme: Consulting, Strategy & Legal
  • Massimo Fattoretto
  • Maria Paloschi
Speakers
  • Massimo Fattoretto
    Massimo Fattoretto CEO, Fattoretto Agency
  • Maria Paloschi
    Maria Paloschi Head of Brand & Organic Growth, Fattoretto Agency
Learn more
Workshop
11:30 - 12:00
Aqua Hall 3
lastminute.com: How to Maximize Awareness and Traffic with International Cross-Channel Strategies
By: Tangoo
Theme: Consulting, Strategy & Legal
  • Nelsi Xhemalaj
  • Giacomo Giuriani
  • Francesco Salanitri
Speakers
  • Nelsi Xhemalaj
    Nelsi Xhemalaj Media Planner, Tangoo
  • Giacomo Giuriani
    Giacomo Giuriani Business Director, Forward
  • Francesco Salanitri
    Francesco Salanitri Senior Partnerships Manager, Tangoo
Learn more
Workshop
11:30 - 12:00
Aqua Hall 4
Teddy Group Unifies Commerce Across Multiple Brands & Stores: Order Management Adoption, Impact, and What’s Next
By: OneStock
Theme: Store & Omnichannel Tech & Digital Innovation
  • Laura Fraternali
  • Irene Rossetto
Speakers
  • Laura Fraternali
    Laura Fraternali Digital Product Manager, Teddy SPA
  • Irene Rossetto
    Irene Rossetto International Sales Director, OneStock
Learn more
Workshop
11:30 - 12:00
Sky Hall 1
Ready, Set, AI! Evolve your business with Agentforce Commerce. With the contribution of Federico Dezi from Harmont & Blaine
By: Salesforce
Theme: Technology, Platform for Commerce
  • Francesco Barzanò
  • Federico Dezi
Speakers
  • Francesco Barzanò
    Francesco Barzanò Principal, Specialist SE, Salesforce
  • Federico Dezi
    Federico Dezi Digital & E-Commerce Manager, Harmont & Blaine
Learn more
Workshop
11:30 - 12:00
Sky Hall 2
Raising the bar in last-mile delivery: Amazon Shipping's approach to the international customer experience
By: Amazon Shipping
Theme: Logistics, Supply Chain & Packaging
  • Marco Gazzoli
Speakers
  • Marco Gazzoli
    Marco Gazzoli Italy Country Lead, Amazon Shipping
Learn more
Networking e opportunity
11:30 - 12:30
Netcomm Connect Meeting Area
Exchange Networking «AI in Commerce»
By: Speed2Net
Theme: Technology, Platform for Commerce
Learn more
Netcomm Vision
12:00 - 12:30
Netcomm Focus Space
Fiducia digitale e inclusività: dalla compliance al vantaggio competitivo
By: Netcomm
Theme: Consulting, Strategy & Legal
  • Silvia Elia
  • Simon Mastrangelo
  • Florian Rossi
  • Bianca Luongo
Moderator
  • Silvia Elia
    Silvia Elia Legal Counsel, Public Affairs, Netcomm
Speakers
  • Simon Mastrangelo
    Simon Mastrangelo Director, Ergoproject
  • Florian Rossi
    Florian Rossi Manager Account Management and Customer Success, Trustpilot
  • Bianca Luongo
    Bianca Luongo Corporate Affairs Officer, Altroconsumo
Learn more
AI Vision
12:10 - 12:40
Netcomm AI Theatre
Come i leader del retail generano oltre 592M$ con l’Enterprise AI
By: Celonis
Theme: AI & Tech Retail
  • Agneta Balciunaite
  • Caterina D'Onofrio
Speakers
  • Agneta Balciunaite
    Agneta Balciunaite Strategic Account Manager, Celonis
  • Caterina D'Onofrio
    Caterina D'Onofrio Celonis
Learn more
Workshop
12:10 - 12:40
Ocean Hall 1
Workshop by Trustpilot
By: Trustpilot
Theme: Marketing & Customer engagement
  • Nicoletta Besio
  • Francesco Sodano
Speakers
  • Nicoletta Besio
    Nicoletta Besio General Manager - South Europe, Trustpilot
  • Francesco Sodano
    Francesco Sodano Marketing Director, MediaWorld
Learn more
Workshop
12:10 - 12:40
Ocean Hall 2
The journey begins before you leave: the strategic synergy between EF and HeyLight
By: HeyLight
Theme: Payment & Fintech
  • Federica Digiorgio
  • Cecilia Canti
Speakers
  • Federica Digiorgio
    Federica Digiorgio Head of Growth Marketing Strategy HeyLight, Compass Banca, HeyLight
  • Cecilia Canti
    Cecilia Canti Head of sales, EF Education First
Learn more
Workshop
12:10 - 12:40
Ocean Hall 3
SEO and AI in International Fashion: Seed’s Multibrand Strategy for Piquadro
By: Seed
Theme: AI & Tech Retail
  • Pasquale Gangemi
  • Tommaso Palmieri
Speakers
  • Pasquale Gangemi
    Pasquale Gangemi CEO & Co-Founder, Seed
  • Tommaso Palmieri
    Tommaso Palmieri Managing Director, Piquadro
Learn more
Workshop
12:10 - 12:40
Ocean Hall 4
DHL: Staying Ahead of E commerce Trends and Powering the Future of Efficient Logistics. TikTok Shop, discovery commerce, and logistics as the engine of scalability.
By: DHL Supply Chain, DHL eCommerce
Theme: Logistics, Supply Chain & Packaging
  • Davide Albanesi
  • Elisa Piazzola
  • Massimo Rocchelli
Speakers
  • Davide Albanesi
    Davide Albanesi Business Development Director - Board Member, DHL Supply Chain
  • Elisa Piazzola
    Elisa Piazzola Managing Director, DHL eCommerce
  • Massimo Rocchelli
    Massimo Rocchelli Operations Lead, TikTok Shop Italia, TikTok
Learn more
Workshop
12:10 - 12:40
Aqua Hall 1
Workshop a cura di TradeTracker Italy
By: TradeTracker Italy
Theme: Marketing & Customer engagement
  • Vanni Lunardi
  • Francesca Manto
Speakers
  • Vanni Lunardi
    Vanni Lunardi Managing Director, TradeTracker Italy
  • Francesca Manto
    Francesca Manto Affiliation Manager, Aruba Spa
Learn more
Workshop
12:10 - 12:40
Aqua Hall 2
Mastering complexity: the new growth model in emerging Retail ecosystems
By: Witailer
Theme: Consulting, Strategy & Legal
  • Beatrice Monza
  • Marianna Volpi
  • Giacomo Picchiarelli
  • 1+ Giovanna Bella
Speakers
  • Beatrice Monza
    Beatrice Monza Managing Director, Witailer [Alkemy]+
  • Marianna Volpi
    Marianna Volpi Client Service Director, Witailer [Alkemy]+
  • Giacomo Picchiarelli
    Giacomo Picchiarelli EMEA Head of E-Business & Retail Media, Dolce&Gabbana Beauty
  • Giovanna Bella
    Giovanna Bella E-commerce Head Italy, Opella
  • Carlotta Buonanno
    Carlotta Buonanno EU Amazon Advertising Expert, De'Longhi Group
Learn more
Workshop
12:10 - 12:40
Aqua Hall 3
Conversational Commerce: Turning WhatsApp and AI into Your E-commerce Growth Engine
By: SPOKI
Theme: Marketing & Customer engagement
  • Mattia Pace
Speakers
  • Mattia Pace
    Mattia Pace CMO, SPOKI
Learn more
Workshop
12:10 - 12:40
Aqua Hall 4
When data works for marketing: how VIVI energia turned data into conversions.
By: Commanders Act
Theme: Marketing & Customer engagement
  • Leila Felice
  • Ilaria Tobanelli
Speakers
  • Leila Felice
    Leila Felice Senior Technical Consultant, Commanders Act
  • Ilaria Tobanelli
    Ilaria Tobanelli Responsabile Digital Sales, VIVI energia
Learn more
Talent Village
12:10 - 12:20
Talent Theatre
New skills and new organizations for the AI era
By: GoodJob!
Theme: HR, People & Job Revolution
  • Mario Bagliani
  • Francesca Ponzecchi
  • Stefano Marchese
  • Kevin Giorgis
Speakers
  • Mario Bagliani
    Mario Bagliani Senior Partner, Netcomm
  • Francesca Ponzecchi
    Francesca Ponzecchi Publisher, GoodJob!
  • Stefano Marchese
    Stefano Marchese Vice Presidente, Ecosistema Formazione Italia
  • Kevin Giorgis
    Kevin Giorgis Presidente, Ecosistema Formazione Italia
Learn more
Workshop
12:10 - 12:40
Sky Hall 1
Agentic Commerce and UCP: A Practical Implementation Guide with Google and Shopify
By: Google, Shopify
Theme: AI & Tech Retail
  • Beniamino Colombo
  • Isotta Enrici
Speakers
  • Beniamino Colombo
    Beniamino Colombo Head of Solution Engineering, Southern Europe, Shopify
  • Isotta Enrici
    Isotta Enrici Head of Search+, Google
Learn more
Workshop
12:10 - 12:40
Sky Hall 2
CLICK TO PAY AND AGENTIC COMMERCE – The key role of tokenisation and passkey
By: Mastercard
Theme: Payment & Fintech
  • Francesco De Giampaulis
  • Giorgio Aretino
  • Raimonda Rosi
Speakers
  • Francesco De Giampaulis
    Francesco De Giampaulis HEAD OF PRADA CLIENT SERVICES, Prada
  • Giorgio Aretino
    Giorgio Aretino Direttore Online Marketing ed E-Commerce, TicketOne S.p.A
  • Raimonda Rosi
    Raimonda Rosi Director, Retail&Commerce, Mastercard
Learn more
Netcomm Vision
12:10 - 13:10
Main Stage
E-commerce in Europe: trends and outlook in major national markets and at EU Level (in english)
By: Ecommerce Europe
Theme: Consulting, Strategy & Legal
  • Roberto Liscia
  • Luca Cassetti
  • Marc Lolivier
  • 2+ Rainer Will
Moderator
  • Roberto Liscia
    Roberto Liscia Presidente
Speakers
  • Luca Cassetti
    Luca Cassetti Secretary General, Ecommerce Europe
  • Marc Lolivier
    Marc Lolivier CEO, Fevad
  • Rainer Will
    Rainer Will CEO, Austrian Retail Association
  • Stephane Vermeiren
    Stephane Vermeiren Becom
  • María Dolores Ramos
    María Dolores Ramos Public Policy Director, Adigital
Learn more
Talent Village
12:20 - 12:30
Talent Theatre
The new human capital: skills, technology and demographic trends
By: GoodJob!
Theme: HR, People & Job Revolution
  • Silvia Pagliuca
  • Martina Mauri
Moderator
  • Silvia Pagliuca
    Silvia Pagliuca Coordinatrice editoriale, GoodJob!
Speakers
  • Martina Mauri
    Martina Mauri Direttrice, Osservatorio HR Innovation del Politecnico di Milano
Learn more
Talent Village
12:30 - 12:40
Talent Theatre
Challenges and opportunities in talent management in e-commerce
By: GoodJob!
Theme: HR, People & Job Revolution
  • Sara Barni
  • Silvia Pagliuca
Moderator
  • Silvia Pagliuca
    Silvia Pagliuca Coordinatrice editoriale, GoodJob!
Speakers
  • Sara Barni
    Sara Barni Direttrice Librerie Digitali, Gruppo Feltrinelli
Learn more
Talent Village
12:40 - 12:50
Talent Theatre
Training frontline staff in just a few days with AI-Powered Skilla Library
By: Skilla
Theme: HR, People & Job Revolution
  • Massimiliano Cattaneo
Speakers
  • Massimiliano Cattaneo
    Massimiliano Cattaneo Business Development Consultant
Learn more
Netcomm Vision
12:40 - 13:10
Netcomm Focus Space
E-commerce 2026: quali opportunità per imprese e consumatori tra nuove regole del mercato globale, governance dei dati e tecnologie abilitanti
By: Netcomm
Theme: Consulting, Strategy & Legal
  • Silvia Elia
  • Stefano Mauro
  • Valeria Vinci
  • Gabriele Barone
Moderator
  • Silvia Elia
    Silvia Elia Legal Counsel, Public Affairs, Netcomm
Speakers
  • Stefano Mauro
    Stefano Mauro Policy Director, Ecommerce Europe
  • Valeria Vinci
    Valeria Vinci Head of Unit, Digital Economy and New Enabling Technologies, Italian Ministry of Enterprises and Made in Italy
  • Gabriele Barone
    Gabriele Barone Direttore - Ufficio Servizi Integrati per l'internazionalizzazione e la Digitalizzazione, Agenzia ICE - Italian Trade Agency
Learn more
AI Vision
12:50 - 13:20
Netcomm AI Theatre
**Agentic Moment of Truth: the era where AI decides with and for the consumer**
By: The Fool
Theme: AI & Tech Retail
  • Mirko Bruni
  • Maria Luisa Bionda
Speakers
  • Mirko Bruni
    Mirko Bruni CEO, The Fool
  • Maria Luisa Bionda
    Maria Luisa Bionda Research Director, TF Group
Learn more
Workshop
12:50 - 13:20
Ocean Hall 1
No waiting, more independent consultants. How Yves Rocher has redesigned its network with AI Agents
By: indigo.ai
Theme: AI & Tech Retail
  • Gianluca Maruzzella
  • Davide Ferrante
Speakers
  • Gianluca Maruzzella
    Gianluca Maruzzella CEO & Co-founder, indigo.ai
  • Davide Ferrante
    Davide Ferrante Senior Digital Platform Manager, Yves Rocher Italia
Learn more
Workshop
12:50 - 13:20
Ocean Hall 2
Satispay & IKEA: from micro-payments to BNPL
By: Satispay
Theme: Store & Omnichannel Tech & Digital Innovation
  • Cesare Pernella
  • Luca Casagrande
Speakers
  • Cesare Pernella
    Cesare Pernella Country Financial Services and Payment & Checkout Manager, IKEA Italia
  • Luca Casagrande
    Luca Casagrande Strategic Business Development Lead, Satispay
Learn more
Workshop
12:50 - 13:20
Ocean Hall 3
Arsenalia, Yamamay and Scholl: Direct-to-Consumer transformation journeys with Shopify and ESW.
By: ARSENALIA
Theme: Technology, Platform for Commerce
  • Giulio Cancelli
  • Nicolò Bottazzi
  • Federico Betti
  • 2+ Massimo Visioni
Moderator
  • Federico Betti
    Federico Betti Business Developer, ARSENALIA
Speakers
  • Giulio Cancelli
    Giulio Cancelli Senior Sales Director Italia, ESW
  • Nicolò Bottazzi
    Nicolò Bottazzi Customer Success Manager, ARSENALIA
  • Massimo Visioni
    Massimo Visioni Lead Account Executive, Shopify
  • Salvatore Campione
    Salvatore Campione Responsabile CRM, Fedeltà, Esperienza Cliente, Yamamay
  • Paolo Pizzolon
    Paolo Pizzolon Head Of Digital, Scholl Shoes
Learn more
Workshop
12:50 - 13:20
Ocean Hall 4
WorBeyond the Supply Chain: Integrated Logistics as a Lever for Shared Valuekshop by Poste Italiane SpA
By: Poste Italiane SpA
Theme: Logistics, Supply Chain & Packaging
  • Stefano Rasi
Speakers
  • Stefano Rasi
    Stefano Rasi Responsabile Marketing Logistica Integrata, Poste Italiane SpA
Learn more
Workshop
12:50 - 13:20
Aqua Hall 1
AI Symphony in Retail Media: Beyond ROAS, Toward Total Profitability. A talk show on the transformation of customer acquisition, featuring guests from Clementoni & Grom
By: Kiliagon
Theme: Marketing & Customer engagement
  • Mattia Stuani
  • Marco Mazzilli
  • Guido Sciascia
Speakers
  • Mattia Stuani
    Mattia Stuani CEO & Founder, Kiliagon
  • Marco Mazzilli
    Marco Mazzilli Retail Director, Grom
  • Guido Sciascia
    Guido Sciascia Chief Marketing and R&D Officer, Clementoni
Learn more
Workshop
12:50 - 13:20
Aqua Hall 2
Ecommerce Budget Model: metodo per decidere quanto investire e dove.
By: Evoluzione Agency
Theme: Marketing & Customer engagement
  • Antonello Lopizzo
  • Andrea Raimondi
Speakers
  • Antonello Lopizzo
    Antonello Lopizzo Web Marketing Specialist, Evoluzione Agency
  • Andrea Raimondi
    Andrea Raimondi Web Marketing Specialist, Evoluzione Agency
Learn more
Workshop
12:50 - 13:20
Aqua Hall 3
The LLM Revolution: How Bata is Transforming AI Insights into Strategic Decisions and Concrete Optimizations for the campaigns
By: Jellyfish
Theme: Marketing & Customer engagement
  • Rodrigo Alvarez Echarri
Speakers
  • Rodrigo Alvarez Echarri
    Rodrigo Alvarez Echarri Global Director of Data, Ad-Tech, SEO and CRO, Bata
Learn more
Workshop
12:50 - 13:20
Aqua Hall 4
From product data to unified commerce: connecting Akeneo and Shopify across all sales channels
By: Akeneo
Theme: Technology, Platform for Commerce
  • Lorenzo Carbone
  • Federico Mazzoni
Speakers
  • Lorenzo Carbone
    Lorenzo Carbone Senior Solution Engineer, Akeneo
  • Federico Mazzoni
    Federico Mazzoni Solutions Engineer, Shopify
Learn more
Workshop
12:50 - 13:20
Sky Hall 1
Reconciling the Customer Journey: How EssilorLuxottica Retail and Google Connect Digital Signals and Offline Sales
By: Google
Theme: AI & Tech Retail
  • Beatrice Penna
  • Veronica Peronace
Moderator
  • Veronica Peronace
    Veronica Peronace Sr. Account Executive, Google Italy
Speakers
  • Beatrice Penna
    Beatrice Penna Senior Performance Marketing Manager, EssilorLuxottica
Learn more
Workshop
12:50 - 13:20
Sky Hall 2
Beyond checkout: how Mobili Fiver multiplied purchases and reduced costs by using Scalapay as a marketing and retargeting lever.
By: Scalapay
Theme: Payment & Fintech
  • Ricardo Rodriguez
  • Matteo Ciccalé
Speakers
  • Ricardo Rodriguez
    Ricardo Rodriguez Ecommerce Director, Mobili Fiver
  • Matteo Ciccalé
    Matteo Ciccalé Vice President of Growth, Scalapay
Learn more
Workshop
13:00 - 14:30
Meeting Hall 1
Powering Unified Commerce - Intelligent Retail AI, Smart Payment Orchestration and Seamless Tax Free. Powering Next-Level Customer Experience.
By: cegid
Theme: Store & Omnichannel Tech & Digital Innovation
  • Gabriele Bellezze
  • Stefano Rizzi
  • Mario Davalli
Speakers
  • Gabriele Bellezze
    Gabriele Bellezze Country Manager Italia, Adyen
  • Stefano Rizzi
    Stefano Rizzi Managing Director Italy, Global Blue
  • Mario Davalli
    Mario Davalli Southern & Eastern Europe Country Manager, cegid
Learn more
Workshop
13:00 - 14:30
Meeting Hall 4
Winning in Complex Commerce: Farmasave’s Replatforming Journey with Shopware and Adiacent
By: Shopware
Theme: Technology, Platform for Commerce
  • Silvia Ravanelli
  • Tommaso Galmacci
Speakers
  • Silvia Ravanelli
    Silvia Ravanelli Account Executive, Shopware
  • Tommaso Galmacci
    Tommaso Galmacci Head of Digital Commerce Team, Partner, Board Member, Adiacent
Learn more
Workshop
13:00 - 14:30
Meeting Hall 7
The Brand Kintsugi: how to enhance your brand’s engagement and conversion across different touchpoints
By: I MILLE, NP Digital Italy
Theme: Marketing & Customer engagement
  • Ilaria Coletti
  • Giulio Milone
  • Marco Ianni
  • Alberto Rossi
Speakers
  • Ilaria Coletti
    Ilaria Coletti Strategist, I MILLE
  • Giulio Milone
    Giulio Milone Brand Copywriter, I MILLE
  • Marco Ianni
    Marco Ianni VP EMEA Technology, Media, NP Digital Italy
  • Alberto Rossi
    Alberto Rossi Managing Director, NP Digital Italy
Learn more
AI Vision
14:00 - 14:30
Netcomm AI Theatre
Agentic Commerce: AI Levers to Grow Your Business Today"
By: Shopify
Theme: AI & Tech Retail
  • Virginia Vinci
Speakers
  • Virginia Vinci
    Virginia Vinci Senior Solution Engineer, Shopify
Learn more
Workshop
14:00 - 14:30
Ocean Hall 1
Community as a driver of loyalty: how Leroy Merlin turns customer loyalty into advocacy.
By: Skeepers
Theme: Marketing & Customer engagement
  • Roberta Miraglia
  • Caterina Clara Nincevich
Speakers
  • Roberta Miraglia
    Roberta Miraglia SENIOR ACCOUNT EXECUTIVE ENTERPRISE, Skeepers
  • Caterina Clara Nincevich
    Caterina Clara Nincevich Community Lead, Leroy Merlin Italia
Learn more
Workshop
14:00 - 14:30
Ocean Hall 2
Shopping experience and customer loyalty: the Flower Mountain model for fashion with PayPal, Shopware, and Esse Solutions.
By: PayPal
Theme: Payment & Fintech
  • Michele Simone
  • Silvia Ravanelli
Speakers
  • Michele Simone
    Michele Simone Director of Partnerships, SEU and DACH, PayPal
  • Silvia Ravanelli
    Silvia Ravanelli Account Executive, Shopware
Learn more
Workshop
14:00 - 14:30
Ocean Hall 3
Automating CHAOS is not a good idea. In an AI-driven world, what really makes the difference?
By: Active Powered
Theme: Marketing & Customer engagement
  • Roberto Tarzia
Speakers
  • Roberto Tarzia
    Roberto Tarzia Founder, Active Powered
Learn more
Workshop
14:00 - 14:30
Ocean Hall 4
Direct-to-Collector: Panini’s strategy to scale the global shopping experience in the 2026 Fifa World Cup
By: T-Data
Theme: Logistics, Supply Chain & Packaging
  • Marta Bulbarella
  • Riccardo Pozzi
  • Pietro Millosevich
Speakers
  • Marta Bulbarella
    Marta Bulbarella Sales Manager, T-Data
  • Riccardo Pozzi
    Riccardo Pozzi CTO, T-Data
  • Pietro Millosevich
    Pietro Millosevich Group Digital & Dtc Director, Panini
Learn more
Workshop
14:00 - 14:30
Aqua Hall 1
SANTONI has stopped using THRON, now it communicates with it: how AI is changing the way we interact with content and products.
By: THRON
Theme: Technology, Platform for Commerce
  • Domenico Leone
  • Nicola Meneghello
  • Antonio Comelli
Moderator
  • Nicola Meneghello
    Nicola Meneghello Chief Product Marketing Officer, THRON
Speakers
  • Domenico Leone
    Domenico Leone nessuno, sono cliente, SANTONI S.p.A.
  • Antonio Comelli
    Antonio Comelli Partner Manager, THRON
Learn more
Workshop
14:00 - 14:30
Aqua Hall 2
How to build a B2B Commerce that really works: project, technology, and business insights from Moleskine and Leone 1857
By: Tinext Experience
Theme: Technology, Platform for Commerce
  • Mattia Foscaro
  • Davide Capitani
  • Giacomo Mapelli
  • 1+ Domenico Pace
Speakers
  • Mattia Foscaro
    Mattia Foscaro Senior Commerce Manager, Tinext Experience
  • Davide Capitani
    Davide Capitani Direttore Commerciale, Leone 1857
  • Giacomo Mapelli
    Giacomo Mapelli Global Wholesale Director, Moleskine
  • Domenico Pace
    Domenico Pace Account Executive, Salesforce
  • Matia Rosa
    Matia Rosa Sales Director, Tinext Experience
Learn more
Workshop
14:00 - 14:30
Aqua Hall 3
From Manual Optimisation to +15% Revenue: Italo's AI Journey
By: Nexoya
  • Alfonso Mariniello
  • Gianluca Marchio
  • Thomas Pepe
Speakers
  • Alfonso Mariniello
    Alfonso Mariniello Country Lead, Nexoya
  • Gianluca Marchio
    Gianluca Marchio Digital Sales & Marketing Director, Italo - NTV
  • Thomas Pepe
    Thomas Pepe Head of Digital Marketing & Analytics, Italo - NTV
Learn more
Workshop
14:00 - 14:30
Aqua Hall 4
Agentic Commerce: Rethinking the Customer Journey
By: Forter
Theme: Payment & Fintech
  • Roberto Contardi
Speakers
  • Roberto Contardi
    Roberto Contardi Italy and Spain Enterprise Sales, Forter
Learn more
Talent Village
14:00 - 14:15
Talent Theatre
Work and Skills in Transition: Data and Policies for a New Paradigm
By: Ecosistema Formazione Italia
Theme: HR, People & Job Revolution
  • Concetta Fonzo
Speakers
  • Concetta Fonzo
    Concetta Fonzo Vicecoordinatrice del NRP di EQAVET Italia e di ReferNet Italia, INAPP
Learn more
Netcomm Vision
14:00 - 14:30
Netcomm Focus Space
Digital Export: selling globally through digital channels
By: Netcomm, Spring Global Delivery Solutions, GLS Italy, ESW
Theme: Marketing & Customer engagement
  • Mauro Menestrina
  • Paola Marzario
  • Luigi Mariani
  • 1+ Giulio Cancelli
Moderator
  • Paola Marzario
    Paola Marzario Senior Partner In Charge Of Marketplaces, Netcomm
Speakers
  • Mauro Menestrina
    Mauro Menestrina Director Sales Development, GLS Italy
  • Luigi Mariani
    Luigi Mariani Marketing & Strategy Manager, Spring GDS Italy
  • Giulio Cancelli
    Giulio Cancelli Senior Sales Director Italia, ESW
  • Claudio Castellano
    Claudio Castellano Director, Marketing & E-Commerce, LG Electronics
Learn more
Workshop
14:00 - 14:30
Sky Hall 1
Full-Funnel Strategy on YouTube: How Oakley Connects Brand to Conversion
By: Google
Theme: AI & Tech Retail
  • Marta Bisognin
  • Eugenia Merigo
Moderator
  • Eugenia Merigo
    Eugenia Merigo Oakley Media Manager, Essilorluxottica
Speakers
  • Marta Bisognin
    Marta Bisognin Industry Manager, Google
Learn more
Workshop
14:00 - 14:30
Sky Hall 2
The product was perfect for the customer. No one recognized it.
By: Mapp
Theme: AI & Tech Retail
  • Valerio Mensitieri
Speakers
  • Valerio Mensitieri
    Valerio Mensitieri Senior Account Executive, Mapp
Learn more
Talent Village
14:15 - 15:00
Talent Theatre
Scenarios, choices, and responsibilities for the future of work in the age of AI
By: GoodJob!
Theme: HR, People & Job Revolution
  • Roberto Liscia
  • Matteo Alessandro Pagani
  • Francesca Ponzecchi
  • Kevin Giorgis
Moderator
  • Francesca Ponzecchi
    Francesca Ponzecchi Publisher, GoodJob!
Speakers
  • Roberto Liscia
    Roberto Liscia Presidente
  • Matteo Alessandro Pagani
    Matteo Alessandro Pagani Founder, PLS Legal
  • Kevin Giorgis
    Kevin Giorgis Presidente, Ecosistema Formazione Italia
Learn more
Networking e opportunity
14:30 - 15:30
Netcomm Connect Meeting Area
Exchange Networking «Commerce Platform: What really drives growth?»
By: Speed2Net
Theme: Technology, Platform for Commerce
Learn more
AI Vision
14:40 - 15:10
Netcomm AI Theatre
AI Voice Agents: Un workshop con ElevenLabs & Immobiliare.it
By: ElevenLabs
Theme: AI & Tech Retail
  • Alessandro Conca
  • Niccolò Virno
  • Paolo Sabatinelli
Speakers
  • Alessandro Conca
    Alessandro Conca GTM, ElevenLabs Inc.
  • Niccolò Virno
    Niccolò Virno GTM, ElevenLabs
  • Paolo Sabatinelli
    Paolo Sabatinelli CPO, Immobiliare.it
Learn more
Workshop
14:40 - 15:10
Ocean Hall 1
BMW Bank and t.bd think by diennea are redefining the concept of loyalty, shifting from a commercial program to a relationship-driven model.
By: t.bd think by diennea
Theme: Marketing & Customer engagement
  • Andrea Mariotti
  • Federica Andreani
Speakers
  • Andrea Mariotti
    Andrea Mariotti Head of Account Management, t.bd think by diennea
  • Federica Andreani
    Federica Andreani CRM Manager, BMW Bank GmbH Succursale Italiana
Learn more
Workshop
14:40 - 15:10
Ocean Hall 2
The SSC Napoli case study: the football fan’s Customer Experience on a global scale, and the role of Digital Commerce
By: Nexi
Theme: Payment & Fintech
  • Luca De Sanctis
  • Valentino Bergamo
Speakers
  • Luca De Sanctis
    Luca De Sanctis Partner Manager, Nexi
  • Valentino Bergamo
    Valentino Bergamo Ceo, Calicantus
Learn more
Workshop
14:40 - 15:10
Ocean Hall 3
Technogym and Seed: The Global Digital Strategy Between SEO and AI
By: Seed
Theme: AI & Tech Retail
  • Emanuele Urbani
  • Claudio Presca
Speakers
  • Emanuele Urbani
    Emanuele Urbani Head Of Operations, Seed
  • Claudio Presca
    Claudio Presca Global Website Product Owner, Technogym
Learn more
Workshop
14:40 - 15:10
Ocean Hall 4
Mail Boxes Etc. and GEL Proximity, the Evolution of Proximity Logistics: the LET IT BiB case.
By: GEL Proximity, Mail Boxes Etc.
Theme: Logistics, Supply Chain & Packaging
  • Lorenzo Maggioni
  • Pierpaolo Quinto
Speakers
  • Lorenzo Maggioni
    Lorenzo Maggioni CEO, Gel Proximity S.r.l.
  • Pierpaolo Quinto
    Pierpaolo Quinto Senior Ecommerce Manager, Fortidia
Learn more
Workshop
14:40 - 15:10
Aqua Hall 1
10 reasons to switch to iubenda / consentmanager by iubenda
By: iubenda
Theme: Technology, Platform for Commerce
  • Paolo Occhipinti
Speakers
  • Paolo Occhipinti
    Paolo Occhipinti VP Strategic Clients, iubenda
Learn more
Workshop
14:40 - 15:10
Aqua Hall 2
Miamo & Nucleus: Organic Growth and Measurement Strategies Fueling the Skyrocketing Success of a Skincare Brand in the AI Era.
By: Nucleus
Theme: AI & Tech Retail
  • Duccio Lunari
  • Danilo Motta
  • Sara Micale
  • 1+ Demetrio Orecchio
Speakers
  • Duccio Lunari
    Duccio Lunari Founder & CEO, Nucleus
  • Danilo Motta
    Danilo Motta Head of Analytics, Nucleus
  • Sara Micale
    Sara Micale Client Director, Nucleus
  • Demetrio Orecchio
    Demetrio Orecchio Head of Technical SEO, Nucleus
  • Giuseppe Miriello
    Giuseppe Miriello Group Digital Technology Innovation Director, Miamo
Learn more
Workshop
14:40 - 15:10
Aqua Hall 3
Beyond ROAS and Revenue: Rethinking Growth Through the Customer Base
By: PYPE e Selll
Theme: Marketing & Customer engagement
  • Alvise Corba
Speakers
  • Alvise Corba
    Alvise Corba Head of performance, PYPE
Learn more
Workshop
14:40 - 15:10
Aqua Hall 4
Stepping Into a Better Checkout: The PittaRosso Story with Mollie and Byte-Code
By: Mollie
Theme: Payment & Fintech
  • Pietro Rossato
  • Alessia Fanfoni
  • Sante Occhiuzzi
Speakers
  • Pietro Rossato
    Pietro Rossato Digital Manager, PittaRosso
  • Alessia Fanfoni
    Alessia Fanfoni Account Executive, Mollie
  • Sante Occhiuzzi
    Sante Occhiuzzi Digital Marketing Manager, Byte-Code
Learn more
Netcomm Vision
14:40 - 15:10
Netcomm Focus Space
Social Commerce: creator, influencer e live shopping alla conquista dei consumatori
By: Netcomm, Cofidis
Theme: Marketing & Customer engagement
  • Giulio Finzi
  • Federica Anselmo
  • Lorenzo Savini Nicci
  • Francesco Mandia
Speakers
  • Giulio Finzi
    Giulio Finzi Senior Advisor, Netcomm
  • Federica Anselmo
    Federica Anselmo Brand & Social Media, Cofidis
  • Lorenzo Savini Nicci
    Lorenzo Savini Nicci eCommerce Manager, Bolton Personal Care
  • Francesco Mandia
    Francesco Mandia Global Head of Digital Innovation & Performance Marketing, illycaffè
Learn more
Workshop
14:40 - 15:10
Sky Hall 1
Watch it. Love it. Want it. How Lenovo, together with TikTok, turns attention into measurable results.
By: TikTok
Theme: Technology, Platform for Commerce
  • Giuliano Cini
  • Fabrizio Costantini
  • Barbara Falanga
Speakers
  • Giuliano Cini
    Giuliano Cini Group Vertical Director, Retail Tech Auto, Global Business Solutions, TikTok Italia & Grecia
  • Fabrizio Costantini
    Fabrizio Costantini eCommerce Marketing Director, Europe-Meta, Lenovo
  • Barbara Falanga
    Barbara Falanga Media COE Lead, EMEA, Lenovo
Learn more
Workshop
14:40 - 15:10
Sky Hall 2
Retail Media with impact.com
By: impact.com
Theme: Technology, Platform for Commerce
  • Sara Centemero
Speakers
  • Sara Centemero
    Sara Centemero Country Manager Italia, impact.com
Learn more
Talent Village
15:00 - 15:10
Talent Theatre
Invisible by Design: How AI Is Turning Everyday Work Moments Into Learning Experiences
By: Docebo
Theme: HR, People & Job Revolution
  • Kristian Luke Jones
Speakers
  • Kristian Luke Jones
    Kristian Luke Jones Director of Product, Docebo
Learn more
Talent Village
15:10 - 15:20
Talent Theatre
AI Fluency: the new language of human-AI collaboration
By: MLC Presentation Design Consulting
Theme: HR, People & Job Revolution
  • Maurizio La Cava
Speakers
  • Maurizio La Cava
    Maurizio La Cava CEO & Co-founder, MLC Presentation Design Consulting
Learn more
AI Vision
15:20 - 15:50
Netcomm AI Theatre
Arsenalia & FIAMM: how to evolve B2B toward an agentic eCommerce with Salesforce.
By: ARSENALIA
Theme: AI & Tech Retail
  • Lucia Chiodin
  • Gianluigi Alberici
  • Irene Sabbadin
  • 1+ Luca Maestrello
Speakers
  • Lucia Chiodin
    Lucia Chiodin Business Developer, ARSENALIA
  • Gianluigi Alberici
    Gianluigi Alberici Partner Arsenalia, ARSENALIA
  • Irene Sabbadin
    Irene Sabbadin Account executive, Salesforce
  • Luca Maestrello
    Luca Maestrello Group Customer Service Director, Fiamm Energy Technology
  • Riccardo Venturi
    Riccardo Venturi Agentforce & Data360 Lead Architect, SALESFORCE
Learn more
Workshop
15:20 - 15:50
Ocean Hall 1
Tidy up your data, power up your marketing: magnews x Coop Consorzio Nord Ovest
By: magnews
Theme: Marketing & Customer engagement
  • Genni Argnani
  • Ivan Colombo
  • Alberto Frau
Speakers
  • Genni Argnani
    Genni Argnani Chief Sales Officer, magnews
  • Ivan Colombo
    Ivan Colombo Direttore Commerciale Retail, Ecommerce, Fsi, Tech, Assist Digital
  • Alberto Frau
    Alberto Frau Head of Loyalty, CRM & Digital Marketing, Coop Consorzio Nord Ovest
Learn more
Workshop
15:20 - 15:50
Ocean Hall 2
Beyond the trend: how BNP Paribas is driving the momentum of BNPL in Italy and supporting new usages.
By: FLOA
Theme: Payment & Fintech
  • Andrea Boschi
  • Vincenzo Palermo
  • Fabio Basini
Speakers
  • Andrea Boschi
    Andrea Boschi Country Manager Italy, FLOA
  • Vincenzo Palermo
    Vincenzo Palermo Head of E-Commerce & Telco @ Findomestic, FLOA
  • Fabio Basini
    Fabio Basini CF0, Expert Italy Spa
Learn more
Workshop
15:20 - 15:50
Ocean Hall 3
Closing the loop: how to combine identity resolution, real-time personalisation, e-merchandising and omni-channel activation
By: SaleCycle
Theme: Marketing & Customer engagement
  • Silvia Scandali
  • Davide Campisi
Speakers
  • Silvia Scandali
    Silvia Scandali Head of Customer Success, SaleCycle
  • Davide Campisi
    Davide Campisi Senior Account Growth Manager, SaleCycle
Learn more
Workshop
15:20 - 15:50
Ocean Hall 4
Miroglio Group & ShippyPro: innovation, AI, and control to transform logistics into an omnichannel competitive advantage
By: ShippyPro
Theme: Logistics, Supply Chain & Packaging
  • Francesco Borghi
  • Alessandro Deideri
Speakers
  • Francesco Borghi
    Francesco Borghi CEO, ShippyPro
  • Alessandro Deideri
    Alessandro Deideri IT Retail, Digital & Crm Manager, Miroglio Group
Learn more
Workshop
15:20 - 15:50
Aqua Hall 1
Allianz Trade Pay: omnichannel integration and new B2B payment UX
By: Adiacent
Theme: Technology, Platform for Commerce
  • Paolo Failli
  • Massimiliano Fidilio
Speakers
  • Paolo Failli
    Paolo Failli Sales Director Adiacent, Adiacent s.p.a. Società Benefit
  • Massimiliano Fidilio
    Massimiliano Fidilio Senior Sales Manager Allianz Trade - MMEA Region, Adiacent - Allianz
Learn more
Workshop
15:20 - 15:50
Aqua Hall 2
AI and HI in B2B: Predict, Personalize and Improve to Drive Growth
By: Webgriffe
Theme: Marketing & Customer engagement
  • Cristian Galletti
  • Mattia Tasselli
Speakers
  • Cristian Galletti
    Cristian Galletti Managing Director, Webgriffe
  • Mattia Tasselli
    Mattia Tasselli CRO Specialist, Webgriffe
Learn more
Workshop
15:20 - 15:50
Aqua Hall 3
Building value at every interaction
By: Connectif.ai
Theme: Marketing & Customer engagement
  • Luigi Zito
  • Roberto Truzzi
  • Denis Valdemarin
Speakers
  • Luigi Zito
    Luigi Zito Head of Sales Europe, Connectif.ai
  • Roberto Truzzi
    Roberto Truzzi Head of Digital & E-Commerce, SMEG
  • Denis Valdemarin
    Denis Valdemarin Digital Project Manager, SMEG
Learn more
Workshop
15:20 - 15:50
Aqua Hall 4
Every quarter is a new year: why AI agents are making your January roadmap obsolete
By: Deda Digital
Theme: Consulting, Strategy & Legal
  • Giovanni Scardovi
Speakers
  • Giovanni Scardovi
    Giovanni Scardovi Chief Executive Officer, Deda Digital
Learn more
Talent Village
15:20 - 15:30
Talent Theatre
People first: the digital wellness revolution to attract the talent of tomorrow
By: Wellhub
Theme: HR, People & Job Revolution
  • Matteo Musa
Speakers
  • Matteo Musa
    Matteo Musa Head of Italy, Wellhub
Learn more
Netcomm Vision
15:20 - 15:50
Netcomm Focus Space
Il Digitale e l'omnicanalità per la crescita del Sistema Paese e del Made in Italy.
By: Netcomm, Poste Italiane SpA
Theme: Marketing & Customer engagement
  • Silvia Elia
  • Christian D'Antoni
  • Francesca De Falco
  • Geronimo Pirro
Moderator
  • Silvia Elia
    Silvia Elia Legal Counsel, Public Affairs, Netcomm
Speakers
  • Christian D'Antoni
    Christian D'Antoni Head Of Marketplaces, Miroglio Group
  • Francesca De Falco
    Francesca De Falco Country Manager Italia, GetYourGuide
  • Geronimo Pirro
    Geronimo Pirro Head Of Digital Sales & Marketing, Poste Italiane
Learn more
Workshop
15:20 - 15:50
Sky Hall 1
Retail's Next Chapter: AI, Unified Data & the Brands Rewriting the Rules
By: Shopify
Theme: Store & Omnichannel Tech & Digital Innovation
  • Melody Dadon
  • Luca Filattiera
  • Aurelia Vincent
  • Navid Jilow
Speakers
  • Melody Dadon
    Melody Dadon Lead Account Executive Large Accounts, Shopify
  • Luca Filattiera
    Luca Filattiera Retail Operations Manager, Belstaff
  • Aurelia Vincent
    Aurelia Vincent Head of E-Business, Amina Muaddi
  • Navid Jilow
    Navid Jilow CTO, Belstaff
Learn more
Workshop
15:20 - 15:50
Sky Hall 2
Being Cited in AI Search: the local opportunity in Luxury Retail
By: Yext
Theme: AI & Tech Retail
  • Lucas Bonetti
  • Filippo Fioruzzi
  • Luca Stramaccioni
  • Francesca Scotti
Speakers
  • Lucas Bonetti
    Lucas Bonetti Senior Solutions Engineer, Yext
  • Filippo Fioruzzi
    Filippo Fioruzzi Regional Vice President, Southern Europe, Yext
  • Luca Stramaccioni
    Luca Stramaccioni IT Senior Project Manager, TOD's Group
  • Francesca Scotti
    Francesca Scotti Retail Operation Manager, TOD'S Group
Learn more
Talent Village
15:30 - 15:40
Talent Theatre
Agentic Talent Acquisition: How AI Is Transforming Talent Sourcing
By: Nova
Theme: HR, People & Job Revolution
  • Andrea Marino
  • Francesca Ponzecchi
Moderator
  • Francesca Ponzecchi
    Francesca Ponzecchi Publisher, GoodJob!
Speakers
  • Andrea Marino
    Andrea Marino CEO & Co-Founder, Nova
Learn more
Talent Village
15:40 - 16:10
Talent Theatre
Hybrid and cognitive work architectures: competing in the age of AI
By: Netcomm
Theme: HR, People & Job Revolution
  • Francesco Colicci
  • Gionata Tedeschi
  • Elena Panzera
  • Luca Baraldi
Moderator
  • Gionata Tedeschi
    Gionata Tedeschi Executive Chairman, Visionari di Impresa-Ingenium
Speakers
  • Francesco Colicci
    Francesco Colicci Co-founder | Global Leader @Hootsuite | Ex Meta | TEDx Speaker, 42Skills
  • Elena Panzera
    Elena Panzera SENIOR VICE PRESIDENT HR EMEA & AP SAS – PRESIDENTE AIDP LOMBARDIA, SAS
  • Luca Baraldi
    Luca Baraldi Ambassador, European Digital SME Alliance
Learn more
AI Vision
16:00 - 16:30
Netcomm AI Theatre
From 50 to 15: how AI is reshaping the workplace to focus on the people who really matter
By: Imaginars
Theme: HR, People & Job Revolution
  • Pepe Moder
Speakers
  • Pepe Moder
    Pepe Moder Founder & Partner, Imaginars
Learn more
Workshop
16:00 - 16:30
Ocean Hall 1
Grab some tokens, grab a CTO, grab a CMO, a prompt, and let’s integrate AI into your eCommerce. Done?
By: Boraso Digital Commerce
Theme: Technology, Platform for Commerce
  • Alberto Casu
  • Massimo Boraso
  • Fabio Imperiale
Moderator
  • Massimo Boraso
    Massimo Boraso CEO & Founder, Boraso Digital Commerce
Speakers
  • Alberto Casu
    Alberto Casu Chief AI & Marketing Officer , Boraso Digital Commerce
  • Fabio Imperiale
    Fabio Imperiale Chief Technology Officer, Boraso Digital Commerce
Learn more
Workshop
16:00 - 16:30
Ocean Hall 2
Klarna & TikTok - Two ecosystems supporting brands and consumers
By: Klarna
Theme: Payment & Fintech
  • Massimo Rocchelli
  • Luigi Traldi
  • Donatella Bochicchio
Speakers
  • Massimo Rocchelli
    Massimo Rocchelli Operations Lead, TikTok Shop Italia, TikTok
  • Luigi Traldi
    Luigi Traldi Head Of Southern Europe, Klarna
  • Donatella Bochicchio
    Donatella Bochicchio Director Digital Platforms, QVC Italia
Learn more
Workshop
16:00 - 16:30
Ocean Hall 3
Teads, Nexi, and Nexoya: The invisible engine behind conversions
By: TEADS
Theme: Marketing & Customer engagement
  • Gloria Invernizzi
  • Martina Lombardi
  • Alfonso Mariniello
Speakers
  • Gloria Invernizzi
    Gloria Invernizzi Industry and Performance Director, TEADS
  • Martina Lombardi
    Martina Lombardi Digital Acquisition Strategy Lead, Nexi
  • Alfonso Mariniello
    Alfonso Mariniello Country Lead, Nexoya
Learn more
Workshop
16:00 - 16:30
Aqua Hall 1
When AI and Content work together: orchestrating winning customer journeys
By: Tinext Experience
Theme: Marketing & Customer engagement
  • Matia Rosa
  • Laura Delnevo
Speakers
  • Matia Rosa
    Matia Rosa Sales Director, Tinext Experience
  • Laura Delnevo
    Laura Delnevo Senior Product Manager, Magnolia
Learn more
Workshop
16:00 - 16:30
Aqua Hall 2
How the customers' voice drives local visibility in the generative AI era and the success case of MediaWorld
By: Partoo
Theme: Store & Omnichannel Tech & Digital Innovation
  • Paolo Monti
  • Daniele Verderio
  • Filippo Fiori
Speakers
  • Paolo Monti
    Paolo Monti Customer Excellence, MediaWorld
  • Daniele Verderio
    Daniele Verderio Customer Intelligence, MediaWorld
  • Filippo Fiori
    Filippo Fiori Head of Sales Italia, Partoo
Learn more
Workshop
16:00 - 16:30
Aqua Hall 3
From Data to Activation: How Media Drives Users In-Store — A Conversation Between Haier, Rinascente, and Sofidel
By: Beintoo
Theme: Marketing & Customer engagement
  • Marina Fedrighelli
  • Andrea Landi
  • Massimiliano Castellana
  • Eleonora Digiesi
Speakers
  • Marina Fedrighelli
    Marina Fedrighelli Country Manager Italy, Beintoo
  • Andrea Landi
    Andrea Landi Head of Digital Marketing & Media, Sofidel
  • Massimiliano Castellana
    Massimiliano Castellana Digital & Media Manager Italy , Haier
  • Eleonora Digiesi
    Eleonora Digiesi Media & Performance Marketing Manager, La Rinascente S.p.A.
Learn more
Workshop
16:00 - 16:30
Aqua Hall 4
Media Plan: how to move beyond the brand vs performance debate and drive 37% revenue growth
By: TWOW
Theme: Consulting, Strategy & Legal
  • Paolo Ratto
  • Alberto Mari
Speakers
  • Paolo Ratto
    Paolo Ratto Founder & Chairman, TWOW
  • Alberto Mari
    Alberto Mari Advertising Team Leader, TWOW
Learn more
Workshop
16:00 - 17:30
Meeting Hall 1
Travel Re code. The relationship between destinations, product and distribution: innovation and omnichannel strategies to create more relevant and competitive experiences in the travel world
By: Bit | Your Travel Exhibition | 9-11 Febbraio 2027
Theme: Technology, Platform for Commerce
  • Domenico Pellegrino
  • Mirko Lalli
  • Giuseppe Suma
  • 1+ Luca Romozzi
Speakers
  • Domenico Pellegrino
    Domenico Pellegrino CEO, Bluvacanze
  • Mirko Lalli
    Mirko Lalli imprenditore e strategist specializzato nell’interazione tra AI e dati, Freelance
  • Giuseppe Suma
    Giuseppe Suma Director of Consumer Services, TikTok
  • Luca Romozzi
    Luca Romozzi Esperto di digital marketing e direttore commerciale Europa aziende e destinazioni, Sojern
  • Kyriaki Boulasidou
    Kyriaki Boulasidou Director presso Greek National Tourism Organisation in Italy, ENTE NAZIONALE ELLENICO PER IL TURISMO
Learn more
Workshop
16:00 - 17:30
Meeting Hall 4
Women in Tech Italy: building an inclusive digital future in the age of AI
By: WOMEN IN TECH Italy
Theme: AI & Tech Retail
  • Gaia Zampaglione
  • Silvia Mazzanti
  • Manuela Venturi
  • 1+ Ioana Codoban
Speakers
  • Gaia Zampaglione
    Gaia Zampaglione Country Director, team.blue
  • Silvia Mazzanti
    Silvia Mazzanti Commercial Director Italy Team.blue / Role Models & Entrepreneurship Director, WOMEN IN TECH Italy
  • Manuela Venturi
    Manuela Venturi Data & Analytics Director Team.blue, WOMEN IN TECH Italy
  • Ioana Codoban
    Ioana Codoban Director Program Management - AI & Data Team.blue, WOMEN IN TECH Italy
  • Chiara Brughera
    Chiara Brughera Managing Director @ SheTech, WOMEN IN TECH Italy
Learn more
Netcomm Vision
16:00 - 16:30
Netcomm Focus Space
La trasformazione delle Customer Operations, della Logistica & Packaging al Customer Care, per supportare i nuovi modelli di Retail
By: Netcomm, ShippyPro, Locker InPost Italia
Theme: Logistics, Supply Chain & Packaging
  • Mario Bagliani
  • Filippo Settimi
  • Jacopo Toccacieli
  • 1+ Leonardo Berlingieri
Moderator
  • Mario Bagliani
    Mario Bagliani Senior Partner, Netcomm
Speakers
  • Filippo Settimi
    Filippo Settimi CEO e Founder, AgriEuro srl
  • Jacopo Toccacieli
    Jacopo Toccacieli COO, Shippypro
  • Leonardo Berlingieri
    Leonardo Berlingieri Head of Commercial, InPost Italy
  • Sandro Fadda
    Sandro Fadda It Manager, PATRIZIA PEPE
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Workshop
16:00 - 16:30
Sky Hall 1
Turn Feeds into High-Performing Ads: Create, Launch, and Optimize in Minutes
By: Channable
Theme: Technology, Platform for Commerce
  • Diego Ottaviano
Speakers
  • Diego Ottaviano
    Diego Ottaviano Senior Account Executive, Channable
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Workshop
16:00 - 16:30
Sky Hall 2
Workshop by Unisalute S.p.A.
By: UniSalute S.p.A.
Theme: Marketing & Customer engagement
  • Umberto Giolito
Speakers
  • Umberto Giolito
    Umberto Giolito UniSalute S.p.A.
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Networking e opportunity
16:00 - 17:00
Netcomm Connect Meeting Area
Open Networking Opportunities
By: Speed2Net
Theme: Technology, Platform for Commerce
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Talent Village
16:10 - 16:20
Talent Theatre
Hightlights & closure
By: GoodJob!
Theme: HR, People & Job Revolution
  • Francesca Ponzecchi
Speakers
  • Francesca Ponzecchi
    Francesca Ponzecchi Publisher, GoodJob!
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Plenary Session
16:45 - 16:50
Main stage
Afternoon Plenary Opening
By: Netcomm
  • Micaela Palmieri
Moderator
  • Micaela Palmieri
    Micaela Palmieri Giornalista e conduttrice TG1, Rai
Speakers
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Plenary Session
16:50 - 17:00
Main stage
Beyond unified commerce: the new era of Agentic commerce
By: Stripe
  • Micaela Palmieri
  • Mattia Gamberoni
Moderator
  • Micaela Palmieri
    Micaela Palmieri Giornalista e conduttrice TG1, Rai
Speakers
  • Mattia Gamberoni
    Mattia Gamberoni Head of Iberia & Italy, Stripe
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Plenary Session
17:00 - 17:30
Main stage
ROUNDTABLE
How to engage customers and win in digital and omnichannel markets
By: Netcomm, Trustpilot, HeyLight
  • Mario Bagliani
  • Luca Lambertini
  • Nicoletta Besio
  • 1+ Wally Mascheroni
Moderator
  • Mario Bagliani
    Mario Bagliani Senior Partner, Netcomm
Speakers
  • Luca Lambertini
    Luca Lambertini Direttore , HeyLight, Compass Banca SpA
  • Nicoletta Besio
    Nicoletta Besio General Manager - South Europe, Trustpilot
  • Wally Mascheroni
    Wally Mascheroni Direttrice Marketing, Mondoffice
  • Marco Orlandi
    Marco Orlandi Director, Gruppo Bluvacanze
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Plenary Session
17:30 - 17:40
Main stage
Human Artificial Intelligence: the values and ideas behind a new digital experience
By: Netcomm
  • Giulio Finzi
  • Giorgio Carlini
Moderator
  • Giulio Finzi
    Giulio Finzi Senior Advisor, Netcomm
Speakers
  • Giorgio Carlini
    Giorgio Carlini eBusiness Director, Brunello Cucinelli
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Plenary Session
17:40 - 18:00
Main stage
ROUNDTABLE
Global ecosystems, hyper-competition, and digital exports
By: Netcomm, Mapp, Based Agency
  • Giulio Finzi
  • Edoardo Banconi
  • Angelo De Caro
  • Maurizio Alberti
Moderator
  • Giulio Finzi
    Giulio Finzi Senior Advisor, Netcomm
Speakers
  • Edoardo Banconi
    Edoardo Banconi Global Head of E-Business & CRM, Dolce&Gabbana Beauty
  • Angelo De Caro
    Angelo De Caro CEO, Based Agency
  • Maurizio Alberti
    Maurizio Alberti SVP Revenue Global, Mapp Fashion
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Plenary Session
18:00 - 18:10
Main stage
Closing remarks
By: Netcomm
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