How do you handle thousands of product categories when your team stays the same size?

Decathlon solved this paradox by building a custom agentic workflow system capable of generating large-scale semantics. Then, they took it a step further, redesigning the whole thing to make sure the team could actually use it.

This is the story of a two-phase project: first, the AI automation, then the rollout.

Theme: AI & Tech Retail

By: Fattoretto Agency

07 May 14:40 - 15:10 Ocean Hall 2
Speakers