Leading the session will be ?????????? ????????????, ???? ???????????????? ???????????????? ???? ?????????????? and SEO & Search AI expert with over 12 years of experience in digital marketing. Diana has led strategic initiatives for global brands and e-commerce companies, bridging traditional SEO expertise with AI-driven innovation. She has spoken at BrightonSEO 2022, one of the world’s leading search industry events, and at NETCOMM 2025. She has also lectured at Università Cattolica del Sacro Cuore and is recognized as a trusted advisor across multiple industries. Since 2022, Diana has been advising Kleecks’ management team to accelerate growth and optimize operations, contributing directly to the evolution of our AI-driven strategy and platform development.
Workshop
11:30 - 12:00
Aqua Hall 3
Websites as Structured Data: Winning in the Age of GEO
By: KLEECKS
  • Diana Avelar
  • Piergiuseppe Pugliese
Speakers
  • Diana Avelar
    Diana Avelar VP Strategy Director, KLEECKS
  • Piergiuseppe Pugliese
    Piergiuseppe Pugliese Global Head of Digital-eComm Customer Experience & Omnichannel, Loro Piana