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Silvia Martella

Silvia Martella Director Search and Social Services, WPP Media

Digital marketing professional with 20 years of experience, Silvia Martella is currently Director Search & Social Services at WPP Media. She leads a team of specialists dedicated to Search and Social, driving the evolution of activation and measurement strategies with a focus on innovation, data and artificial intelligence applied to performance marketing.
Workshop
11:30 - 12:00
Aqua Hall 2
Strategic Playbook for the 2026 Shopping Season
By: WPP Media
  • Andrea Franzoni
  • Veronica Benigno
  • Silvia Martella
Speakers
  • Andrea Franzoni
    Andrea Franzoni Insight Manager, Choreograph, WPP Media
  • Veronica Benigno
    Veronica Benigno Consulting Director, Choreograph, WPP Media
  • Silvia Martella
    Silvia Martella Director Search and Social Services, WPP Media
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