We will show how to use WhatsApp to maximize conversions in Retail and E-commerce, eliminating every friction in the customer’s purchase journey. We will see how to centralize the management of catalogs, Pay by Link payments, automated support, and limited-time offers, integrating everything natively with company CRMs. It will be a practical journey focused on automation, scalability, and measurable performance: a #MadeInItaly technological solution designed to transform every chat into a secure transaction, for both B2B and B2C markets