Giuseppe Miriello Group Digital Technology Innovation Director, Miamo

Giuseppe is the Group Digital Technology Innovation Director at Miamo.com, where he leads the brand’s digital innovation by collaborating closely with the IT and Marketing departments. He is the founder of the Digital Masterminds think tank and an active member of other industry associations focused on digital marketing and technology. His experience combines technological expertise with a strategic vision, aiming to integrate IT infrastructures, e-commerce platforms, B2B/B2C CRM systems, and digital marketing strategies into a single, efficient, and secure ecosystem. His mission is to transform the complexity of digital systems into simple, scalable solutions capable of generating value and improving the customer experience. Through a data-driven and customer-centric approach, he fosters synergies between technology and communication, strengthening brand positioning and supporting its growth in the market. Convinced that digital is a true competitive factor, he leads projects that combine efficiency, innovation, and creativity, helping to consolidate Miamo.com’s presence in the beauty sector and enhance its identity in international contexts.