Today, digital advertising is no longer just about campaign activation. It’s about the ability to reach users at the moment closest to conversion: the lower funnel, where data becomes a powerful lever to guide decisions and drive tangible results.
This is where the true value of advertising strategies lies, in the point where audience, activation, and measurement converge to generate qualified traffic to physical stores and ultimately drive conversions.
In this workshop, Beintoo will bring together the experiences of Haier, Rinascente, and Sofidel to explore how different types o