He is an Insight Manager at Choreograph Italy, the WPP Media unit focused on data, analytics, and technology consulting. His background spans market research and media agencies, with strong expertise in consumer understanding and media dynamics. He connects signals from multiple data sources, turning them into actionable insights for strategy and activation.
Workshop
11:30 - 12:00
Aqua Hall 2
Strategic Playbook for the 2026 Shopping Season
By: WPP Media
  • Andrea Franzoni
  • Veronica Benigno
  • Silvia Martella
Speakers
  • Andrea Franzoni
    Andrea Franzoni Insight Manager, Choreograph, WPP Media
  • Veronica Benigno
    Veronica Benigno Consulting Director, Choreograph, WPP Media
  • Silvia Martella
    Silvia Martella Director Search and Social Services, WPP Media