Alberto Rossi Managing Director, NP Digital Italy

Under his leadership, NP Digital is consolidating its presence in Italy, focusing on an ‘end-to-end’ approach that combines creativity and performance. With over 20 years’ experience, he has managed digital strategies for major brands, focusing on data, artificial intelligence and omnichannel approaches. He has a long career in marketing and sales: previously, he worked at Unilever and was one of the co-founders of Conversion Agency, an agency specialising in omnichannel engagement which later became part of the Digitouch Group. He has worked with leading companies including Coca-Cola, Disney, Adidas, Eni, Barilla, Heineken, Sony, Samsung and LG.