From Friction to Conversion, a Journey Through Pucci’s UX
Join Contentsquare and Pucci for an insightful workshop exploring how user experience analysis can drive meaningful business impact. Contentsquare will open the session by focusing on a crucial ecommerce reality: is your product page the new home page? Today, more than 1 in 3 visits begin directly on a product detail page, and PDPs represent 41% of total page views. Yet despite their central role in the journey, PDPs also show the highest bounce rates, revealing a major opportunity for optimization.
Building on this context, Pucci will share its experience and UX transformation journey. The brand identified that the product page had become its second largest landing page in terms of traffic, but also that nearly half of visitors were exiting from it. The session will highlight how post-UX enhancements led to a significant uplift in PDP KPIs, with better user journeys translating into higher conversions and stronger overall business results.