Beatrice Penna has an international, cross-disciplinary background spanning digital, marketing, and business strategy, built within leading multinational companies in the FMCG and retail sectors. She is currently Senior Performance Marketing Manager for EssilorLuxottica’s retail brands across EMEA, where she leads performance strategies with the goal of evolving them from drivers of online traffic into a strategic omnichannel growth lever.
Workshop
12:50 - 13:20
Sky Hall 1
Reconciling the Customer Journey: How EssilorLuxottica Retail and Google Connect Digital Signals and Offline Sales
By: Google
  • Beatrice Penna
  • Veronica Peronace
Moderator
  • Veronica Peronace
    Veronica Peronace Sr. Account Executive, Google Italy
Speakers
  • Beatrice Penna
    Beatrice Penna Senior Performance Marketing Manager, EssilorLuxottica