Today, UGC is not just competing for attention, but for its ability to drive sales. The real difference lies in authentic content and how it is activated and distributed across the entire funnel.
Together with Cricket — the agency managing Tognana’s content — we will start from a real case to explore how reviews, social content, and creators can work together to improve conversion and performance.
We will look at what actually works in terms of content, how to activate creators at scale, and how to integrate UGC into eCommerce and paid campaigns to achieve measurable results, through concrete examples and approaches already adopted by brands and e-commerce players.