Most UX research today tells you what users do, not why. And it quietly leaves out one in five of your customers: the neurodivergent population (ADHD, autism, dyslexia, dyspraxia) who buy, abandon, and convert, but rarely show up in standard testing panels.
In ten minutes I'll show how combining behavioural data (voice, clicks, and facial reactions captured in the same session) with a recruited neurodivergent panel surfaces friction that conventional tools miss. I'll share real examples from checkout, onboarding, and form flows, and explain how AI can synthesise thousands of micro-signals across testers without flattening the voice of any single user.
A session for product, design, and e-commerce leaders who want to see where user research is heading in the next three years.