Today, e‑commerce no longer evolves through incremental layers, but through shifts in models: in how companies design the customer experience, choose platforms, and govern their operational ecosystem.
In this roundtable, Arsenalia — together with Yamamay, Scholl, Shopify, and ESW — shares two different yet converging paths of DTC channel transformation.
From rethinking the digital experience enabled by a fast and flexible platform, to moving beyond full outsourcing toward hybrid models that are more controllable and scalable.
A concrete discussion on how strategy, technology, and operations must now be reimagined in an integrated way to support growth, adaptability, and time‑to‑market — without going into project‑level details, but focusing instead on the key choices that truly make the difference.