May 6/7 2026 

Allianz MiCo Nord, Milano

Logo netcomm FORUM

XXI EDITION

The Digital Commerce & Retail EventXXI EDITION

Value Commerce

The New Era of Digital & Omnichannel Experience

Netcomm Forum returns with an edition dedicated to the transformation of digital commerce in the age of artificial intelligence. 

At its core lies the evolution of Value Commerce, where AI, efficiency, experience, and responsibility are reshaping the supply chain, organizational models, and the relationship strategies between brands and consumers — all in pursuit of authentic, personalized shopping experiences that go beyond mere convenience. 

A special focus will be placed on AI across the retail value chain and on emerging skills, with the second edition of the Talent Village. 

Netcomm Forum is a key event for those who want to interpret and lead the future of omnichannel commerce. 

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Together, we’ll find the most effective exhibition solution to make your brand stand out at the fair. 

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Talent VillageII EDITION

HR, People & Job Revolution

Second edition of the initiative dedicated to the themes of People, skills, new professions, and the evolution of organizational and governance models in e-commerce and Digital Transformation. 

This innovative space will serve as a meeting point for professionals and companies, featuring an open theatre dedicated to case studies and industry insights, along with a lounge exhibition area offering visibility and networking opportunities. 

Explore the topics that interest you the most

Netcomm Forum 2026 will explore the emerging challenges and opportunities in digital commerce, focusing on key themes such as AI Marketing and Customer Engagement, Commerce Technologies and Platforms, Retail Tech and In-Store Innovation, Logistics, Supply Chain and Fulfillment, Digital Payments and Fintech, as well as strategic reflections on data governance and omnichannel business models. 

There will also be in-depth sessions on organization, skills, and the transformation of HR for the future of digital work. 

These topics will be addressed through keynotes, workshops, case studies, and roundtables, designed to foster vision, discussion, and inspiration. 

Solutions, technologies and projects dedicated to artificial intelligence across the entire value chain — within companies, e-commerce and supply networks. How AI is reshaping every activity, from AI-driven product design to marketing, payments, and logistics. How AI is transforming the customer and the relationship between businesses and consumers. The new power of data and automation in every process, driven by the revolution of AI Agents.
Strategic consulting and AI solutions to accelerate digital business: digital strategy, omnichannel, internationalization, customer journey, profiling, web and store management, e-commerce development, advertising, analytics, compliance, and legal aspects. 
Strategies and technologies, including AI, to evolve people management and drive innovation: HRTech, EdTech, talent acquisition, training, leadership, wellbeing, diversity & inclusion, new skills, and corporate learning. 
Advanced solutions to optimize logistics, supply chain, and packaging: robotics, order and warehouse management, click & collect, reverse logistics, delivery, omnichannel and international logistics, dropshipping, and smart packaging solutions.  
The most innovative solutions to optimize strategy, operations, and customer relationships. Predictive analytics, personalization, automation, chatbots, advanced segmentation, recommendations, and sentiment analysis. From A/B testing to conversational commerce, CRM, analytics, loyalty programs, and programmatic advertising for effective, data-driven, and tailored marketing. 
Smart and secure solutions to manage and protect transactions. From biometrics to blockchain, from digital wallets to contactless and mobile payments, including payment terminals, cybersecurity, and fintech technologies, all designed to enable a smooth and reliable payment experience. 
Smart technologies to transform the store. From store digitalization to advanced tools such as mobile apps, self-checkout, digital signage, augmented and virtual reality, beacons, NFC, RFID, smart POS, interactive displays, weighing systems, geolocation, mobile couponing, ERP software, and analytics. Innovation for a connected, efficient, and engaging retail experience.  
Digital solutions to develop and optimize e-commerce platforms, apps, websites, CMS, mobile commerce, marketplaces, and voice assistants. Technologies designed to enable a smart, integrated, and personalized shopping experience. 

With Netcomm Forum 2025, innovation, inspiration, and networking have shaped the future of digital retail. 

  • + 316Exhibitors and
    sponsor
  • + 437Speakers
  • 200Conference
    Sessions
  • + 30kAttendees
DISCOVER THE LATEST EDITIONS
Netcomm Consortium

Netcomm is the benchmark for e-commerce and digital retail on the national and international scene. Founded in 2005, it brings together over 480 companies made up of international companies and small to medium-sized realities of excellence. Netcomm promotes the development of e-commerce and the digital evolution of companies, generating value for the entire Italian economic system and for consumers.

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