Mapp

Company Profile

Mapp are experts in helping marketers easily build personalized customer experiences through our very own SaaS platform: Mapp Marketing Cloud. Our powerful platform combines AI-powered digital analytics and marketing automation to collect customer data, extract insights, and trigger highly personalized campaigns across email, SMS, apps, and websites. 

Our platform helps B2C and D2C companies: 

• Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection.
• Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences.
• Personalize your content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages.
• Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. 

More than 700 companies choose Mapp for their marketing needs, including well-known brands such as Coccinelle, Prénatal, Furla, Miriade, RAI, Class Editori, and many more.  
We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris. 

At the beginning of 2025, Mapp acquired Dressipi, a pioneering company in a new generation of Artificial Intelligence that analyzes and interprets style preferences to create unique shopping experiences for every visitor of Fashion eCommerce sites.