Event detail

Commerce Media & Addressability: strategies for a cookie-less future with EssilorLuxottica and Electrolux

Join us for an enlightening talk where we will explore the dynamic intersection between commerce media and addressability. We will delve into the evolving strategies used by industry leaders such as EssilorLuxottica and Electrolux, who will share with us their strategies for navigating this ever-evolving ecosystem. From the use of first-party data to the integration of Retail Media, you will discover valuable perspectives on the future of commerce in the digital age.