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Redefine the meaning of Retail: this is the mission of Retex, the MarTech Company that supports brands in digital transformation and innovation in their relationships with customers, contributing to redefining the term Retail through the integration of technology, creativity, and data. Three "pillars" form the foundation of Retex's approach and strategies, enhancing the customer experience through data collection, analysis, and interpretation, generating ever-new, creative, and original messages, and developing omnichannel technological innovations. All of this is seamlessly integrated with the values of Made in Italy.
Retex’s services and solutions cover various sectors, from Consumer Retail & Food Service to Fashion&Luxury and Direct-to-Consumer, alongside extensive expertise in the Chinese market.
For Retex, Retail, understood as a practice rather than an industry, comes to life every time a customer interacts with a brand, whether in the physical or digital realm. Examples include CX Commerce eXperience, Retex’s proprietary headless commerce platform designed to meet the omnichannel needs of Fashion, Luxury & Design brands, and Smart Store technologies such as Smart Cart, the intelligent shopping cart that uses computer vision to offer a seamless and fast shopping experience. Additionally, original storytelling, creative content, communication strategies adaptable across multiple channels and touchpoints, as well as experiences and pathways conceived by Retex’s Marketing and Communication team, serve to convey the values and history of brands.
Founded in 2010 by CEO Fausto Caprini and a team of professionals active in the national and international Retail world, Retex thrives on the passion and expertise of 2,000 talents from 32 countries. Deeply committed to social responsibility, Retex is a Benefit Corporate headquartered in Milan, operating in 7 countries (Italy, Spain, Portugal, Mexico, Serbia, China, and the United States) to inspire and accelerate change in the world of brands and Retail. www.retex.com