Growing in global marketplaces means facing increasing complexity, from assortment management to sales channel optimization, and integrating insights and strategic intelligence for effective decision-making. The Chicco brand has developed a structured approach to navigate this complexity, building an expansion strategy that adapts to the specifics of each market.

Guiding us in this exploration will be Angelo Ferrera, Managing Director, Monica Consorti, Head of BI, and Michela Lucci, Client Director at Witailer, A Retex Brand, along with the leaders of Artsana. Through their insights, we will explore how the intelligent integration of insights and strategy has allowed Chicco to optimize its growth on marketplaces, creating an adaptive and effective model.

A workshop full of practical insights, aimed at understanding how to best orchestrate assortment, media strategy, and digital presence for success in global markets.