Luca Nicolai

UM Italia

CEO Kinesso

Luca graduated in Telecommunications Engineering with a mathematical focus at the Polytechnic University of Milan, starting his working career in 2008 as a cryptography specialist at STMicroelectronics in Agrate Brianza. He then worked for two years as a project manager in the Oil & Gas sector, on the construction project for the largest gas refining plant in the world: Habshan 5. Since 2011 he has been working in digital marketing, with a focus on performance activities. In 2013 he joined IPG and went on to become, in 2015, Manager of Cadreon - a specialized unit dedicated to programmatic media buying activities - which later became Matterkind, then merging into KINESSO in 2023. Since 2020, Luca has held the role of CEO Southern Europe of KINESSO, the IPG tech company which houses the network's specialized MAdTech, eCommerce and experience units.