Linda La Montagna

Antony Morato

Omnichannel & E-commerce Manager

With more than 15 years' experience as a marketing and communications manager and consultant, he is currently head of omnichannel and e-commerce at Antony Morato, a manufacturer and distributor of men's and children's clothing with a strong international presence. I am currently developing links between e-commerce, retail and WHS across all brand channels (social media, marketing automation, website, etc.) and designing new flows to deliver the best customer experience. I design the best flows to implement omnichannel projects after interacting with all departments involved, acting as a connector between e-commerce and retail. Coordinates and delivers sustainable retail and wholesale, B2C and B2B e-commerce projects with a focus on marketplaces. Manages the P&L of online stores in synergy with cross-functional areas such as CRM, IT and Logistics to achieve sales targets and drive business growth. Before starting her career, Linda studied Marketing and Communication with a Masters in Internationalisation and Marketing of the Fashion Industry. Over the years she has furthered her education in e-commerce management. Experience in the fashion industry with a strong understanding of technology, operations and business strategy.