Direttore Marketing

Luca Giacoma-Caire has been in the Retail Banking sector for more than 17 years where he has gained solid experience in Consumer Finance business, in Payments sector and in Digital Transformation both at Italian and international level.

In the past, he held different roles for the UniCredit Group in Italy, becoming Head of Direct Business for the bank in the sale of lending products through remote channels.

He subsequently continued his career in the international division of UniCredit by developing strategic and innovative businesses for banks in several Eastern European countries (Romania, Bulgaria, Bosnia and Herzegovina, Czech Republic, Hungary)

He followed the commercial development for the Swiss and European market of a Swiss Fintech: Avaloq supporting the client banks in the Digital Transformation process on the Avaloq innovative platform.

From 2017 he joined Cofidis and then became Marketing Director. In this role he is responsible for product development, marketing and also has responsibility for the company's B2C sales channel.