Donatella Bochicchio

QVC Italia

Sr Mgr Digital Platforms & PR Marketing

I am a strong passionate of digital media with a deep business background. I have several years’ experience in the e-commerce, social media, digital&customer marketing. During this time I have worked on different industries (travel, retail etc…) and I have been responsible for e-commerce and online marketing channels and budget allocation in order to achieve the best media mix in terms of traffic, brand awareness ,conversion rate and and I have played a fundamental role in QVC's digital transformation.