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How is Retail Media evolving into a channel capable of generating value across the entire funnel? In this workshop, we’ll explore how advertising within (and around) the point of sale is changing - shifting from a purely promotional tool to a communication strategy increasingly integrated with brand objectives.Together with Colgate Jessica Bruschi Danone Head of eCommerce & Data Marina Fedrighelli Beintoo Country Manager Italy Pierfrancesco Scotti Colgate-Palmolive Media Lead Southern Europe
How is Retail Media evolving into a channel capable of generating value across the entire funnel? In this workshop, we’ll explore how advertising within (and around) the point of sale is changing - shifting from a purely promotional tool to a communication strategy increasingly integrated with brand objectives.
Together with Colgate Jessica Bruschi Danone Head of eCommerce & Data Marina Fedrighelli Beintoo Country Manager Italy Pierfrancesco Scotti Colgate-Palmolive Media Lead Southern Europe
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