Jessica Bruschi

Danone

Head of eCommerce & Data

Jessica Bruschi, Head of eCommerce & Data at Danone, leads e-commerce and data management strategies to enhance business performance. With over 15 years of experience in digital marketing, e-commerce, and CRM, Jessica began her career at Shiseido, where she defined business models for CRM and loyalty programs. She then joined Nestlé, first managing the digital ecosystem and marketing strategies for Purina, a leading pet care brand, and later coordinating digital and e-commerce activities for iconic brands such as S. Pellegrino, Acqua Panna, and Levissima. Jessica moved to Coca-Cola, initially overseeing digital and e-commerce strategies for the Italian market and later as Networking Effectiveness Manager at the European level. Today at Danone, she develops strategies that focus on the consumer and shopper, leveraging data utilization and promoting the adoption of Retail Media with an integrated and multichannel approach.