Over the past 25 years, retailers have primarily focused on the customer, yet a crucial aspect has often been overlooked: Product Data management. Today, in a fast-evolving and highly competitive market, many retailers are missing out on significant profit opportunities due to an ineffective approach to managing their product information. While they may have an in-depth understanding of consumers, they often struggle to explain why certain products sell well while others do not, leading to unsold inventory and lost sales.

Optimized Product Data management is the key to improving demand forecasting, optimizing digital marketing investments, and refining commercial strategies. Dressipi, through accurate buying intent analysis, leverages tools such as precise product tagging, product & outfit recommendations, and personalization to effectively address consumers' real needs. This approach not only enhances the shopping experience but also significantly boosts conversions and revenue, reduces return rates by 10%, and minimizes unsold discounted stock. Ultimately, it ensures greater competitiveness and long-term sustainable profitability.