20 percent of online fashion sales are refunded in Italy, and this is just the beginning. The scalability of online companies is under scrutiny, as even industry giants such as Zalando and Asos have seen their share values decline due to low profitability from returns in 2022-2023. In Europe, more than 800 billion euros are refunded annually, but there is a tremendous opportunity to turn these returns into new sales. Learn how, through specialized user experiences and the use of data and analytics, you can reduce returns and increase your customers' engagement."