Company Profile

Nucleus is the only Italian consulting agency specializing exclusively in SEO and Analytics.

Founded in 2018 from the twenty-year experience in the digital and search market of the founders, Duccio Lunari and Alberto Todeschini, it immediately carved out a prominent space in the industry, acquiring collaborations with important companies at national and international level, including Corriere della Sera, Novartis , Danone, BasicNet Group, Shiseido, Inter, Veralab and many others.

Thanks to its very strong vertical know-how it is constantly growing and today it has a team of 25 people, including some of the most renowned professionals in digital marketing.


In an increasingly complex digital landscape, the full service agency can no longer guarantee truly in-depth expertise in all areas, especially the more sophisticated ones such as SEO and Analytics. For this reason, we are convinced that it is increasingly essential to have highly specialized consultants.

SEO and Analytics are complex disciplines, which require expertise in many different areas: communication, design, content creation, web marketing, data & business analysis, AI, systems, web development and much more. Furthermore, they evolve faster than any other digital domain, becoming more and more sophisticated. This evolution requires an up-to-date team, who monitors and covers all the authoritative sources in the field, carries out rigorous tests by applying innovative techniques and brings together the experience gained in all areas of SEO and Analytics in all industries.


Nucleus helps brands to increase the organic visibility and effectiveness of all their digital properties and e-commerce (owned media) through SEO and Analytics consulting services.

We have a strategic, data driven approach aimed at achieving solid and lasting results.

In the SEO field, we act on technical optimization (code, performance and crawling), semantics (architecture, content and tags) and authority (trust building) by taking care of the entire SEO life cycle of a digital property. Among other things, we cover: SEO strategies for brands, e-commerce and publishers (audience planning), SEO techincal auditing, consultancy for the design and development of sites and e-commerce, training for the creation and optimization of content and technique for IT departments, SEO migrations also for entire ecosystems of sites, local and international SEO, off-site SEO (trust building), recovery from penalties, B2B SEO, SEO brand reputation.

In the Analytics field, we manage every aspect of measuring customer properties: measurement plan, selection of measurement tools, complete setup of accounts (account, property, views), technical integrations, data certification, design and setup of customized tracking (funnel , goals, events), preparation of dashboards and reporting, ongoing consultancy and coaching. In addition to Analytics, we take care of the selection, setup, customization and optimization of Tag Manager, including aspects related to Cookies and GDPR, and Conversion Rate Optimization.

In addition to carrying out consultancy activities, the agency is very active in training, both with customers and in some of the most important Italian Business Schools, including Master MiMeC at Bocconi, Master Publitalia '80, Master Il Sole 24 Ore, Bologna Business School, Talent Garden, RCS Academy.

Nucleus is part of the Quokka group, founded in Milan in 2010, made up of more than 50 digital native professionals, active in the development, advertising, social, search sectors, and owner of several publishing projects.