In this workshop, we’ll get straight to the point: how to increase your eCommerce conversions with Artificial Intelligence. We will analyze three practical AI-powered solutions that enhance the customer experience at three key stages of the sales funnel.

1. Motive and Smart Search

Search is the first step in a purchase: if the customer can’t find what they’re looking for, they won’t buy. With Motive, the search bar becomes a true virtual assistant, capable of understanding user needs and suggesting relevant products—just like an in-store Shop Assistant. The result? A smoother shopping experience and higher conversions.

2. Seken’ AI: Personalized and Predictive Content

AI applied to eCommerce data unlocks new possibilities:

• The creation of innovative attributes that generate new product categories and enable user navigation based on personal interests rather than a standard business catalog.
• Predictive product carousels, based on user behavior and personalized for different customer groups.

This strategy helps anticipate customer desires and deliver relevant content at the right time.

3. Qapla’ and Delivery Marketing

Every shipping update is an opportunity to strengthen customer relationships. With AI, tracking notifications become strategic touchpoints, transforming the waiting time for delivery into a personalized experience that boosts engagement