The collaboration between Scarpamondo—one of Italy's leading retail chains specializing in footwear, clothing, bags, and accessories—and Archetipo began in 2023, coinciding with the launch of the brand’s eCommerce platform. This synergy led to the development of an SEO strategy that integrates Archetipo’s Artificial Intelligence solution while keeping the human expertise of the team at the core.
Starting from shared objectives and an in-depth analysis of data and context, the different phases of a project were planned, achieving the set milestones year after year. A key factor in this success was the introduction of generative AI, allowing Scarpamondo to quickly integrate valuable information into its eCommerce platform while simultaneously enhancing the shopping experience with relevant, SEO-optimized content for customers.
Archetipo employs AI as a strategic support tool rather than a replacement for creativity, technical skills, and the team’s vision. This well-thought-out integration has enabled Scarpamondo to achieve consistent eCommerce growth. In particular, significant increases have been recorded in sales, revenue, and organic traffic—results made possible by the synergy between the SEO strategy and the targeted use of AI. This virtuous model, where technology and human expertise reinforce each other, opens up exciting prospects for the future, reaffirming the importance of integrating AI and SEO as a key driver for online success.