Riccardo Manca and Michele Orofino from Mastercard Italy will lead this workshop presenting an exclusive report on the evolution of e-commerce in Italy. Leveraging the breadth and granularity of Mastercard data, the research offers insights into Italian consumer spending habits, with a focus on trends across marketplaces and retailers, as well as the most relevant product categories. The session will reveal exclusive findings on category growth, digital penetration by city, overall market performance, and the increasingly strategic role of Black Friday.