Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Theme: Marketing & Customer engagement

Info

Piazza del Popolo, 18 00187 Roma - RM

Workshop
06 May
12:10 - 12:40
Sky Hall 2
CLICK TO PAY AND AGENTIC COMMERCE – The key role of tokenisation and passkey
By: Mastercard
  • Francesco De Giampaulis
  • Giorgio Aretino
  • Raimonda Rosi
Speakers
  • Francesco De Giampaulis
    Francesco De Giampaulis HEAD OF PRADA CLIENT SERVICES, Prada
  • Giorgio Aretino
    Giorgio Aretino Direttore Online Marketing ed E-Commerce, TicketOne S.p.A
  • Raimonda Rosi
    Raimonda Rosi Director, Retail&Commerce, Mastercard
Plenary Session
07 May
10:10 - 10:20
Main stage
MASTERCARD E-COMMERCE INSIGHTS 2026 – Online Shopping Trends and Habits Among Italians
By: Mastercard
  • Luca Corti
Speakers
  • Luca Corti
    Luca Corti Country Manager Mastercard Italia, Mastercard
AI Vision
07 May
11:30 - 12:00
Netcomm AI Theatre
CUSTOMISATION IN THE AGE OF AI AGENTS – The cases of Arcaplanet and Alpitour
By: Mastercard
  • Francesco Doveri
  • Paolo Meroni
  • Sara Terraneo
Speakers
  • Francesco Doveri
    Francesco Doveri Director, Sales Specialist Dynamic Yield
  • Paolo Meroni
    Paolo Meroni Chief Revenue & Digital Officer, Alpitour World
  • Sara Terraneo
    Sara Terraneo Chief Ecommerce & Omnichannel, Arcaplanet
Workshop
07 May
13:00 - 14:30
Meeting Hall 1
Mastercard Lunch&Learn
By: Mastercard