Event detail

Intelligent RFID, how real-time traceability and DATA improves customer experience and conversion rates for Lacoste and Etam

Real-time end-to-end traceability and DATA for high end retail to enhance customer experience and boost conversion rates (in store and online)

How, by combining RFID & QR code Lacoste and Etam are improving operational efficiency, unified inventory visibility to boost conversion rates and cut customers pain points.

Big consultancy Cie declared DATA at unit item level are key to high end retail organic growth, we prove it Through the use cases below and our clients' results!

SUPPLY PROCESS DATA
Intra- and inter-site movement tracking, omnichannel status modification

  • Warehouse and store back-office efficiency
  • Omnichannel fulfillment
  • 99,8% inventory accuracy for perfect store replenishment
    - Automatic correction of procedural errors (transfers, reverse logistics)
    - Automatic detection of stolen items via AI
  • Make easy and secure web return in store

SALES PROCESS DATA
Product, customer, and sales associates’ interactions Tracking on the sales floor (what your customers want and the conditions under which they get it)

  • Conversion rate
    - Real-time visibility of unified commerce inventory available for sale (sales associates and OMS)
    - Retail operation excellence / Individual sales associates and store process efficiency (to cut customer wasted waiting times)
  • Perfect store to web abilities for out-of-stock items
  • Early detection of items with quality issues to cut web returns