In today's context, characterized by continuous changes and global challenges, the retail sector is called to face a radical transformation in order to meet the new needs of consumers. Carrefour positions itself as a key player in this revolution, focusing on digital innovation and customer centricity as essential elements to becoming a Digital Retail Company. Through strategic partnerships in the digital space and significant investments in technology, the Group is creating an increasingly integrated ecosystem to ensure a smooth, personalized, and omnichannel shopping experience.

Thanks to digital transformation, the customer today can be placed at the center of every strategic decision, bringing experiential value to every consumption act. From this perspective, it becomes crucial to innovate simultaneously in multiple directions – at the channel and process level, but also in product assortment, communication, and service, as evidenced by the rise of “retail media.” For Carrefour, this is achieved by collaborating with the best partners, whether suppliers, startups, or franchise entrepreneurs, to build a cross-sectional and widespread presence, capable of adapting to the changing production and consumption models, through which high-quality, reliable, and affordable food can be offered with a responsible and multicultural approach. In short, the company’s raison d'être: address the Food Transition for all.

In his speech, Christophe Rabatel will share his vision on the major changes impacting retail, both physical and digital, focusing on the specifics of the Italian context, and analyze the main challenges the company is facing in creating a new retail ecosystem – omnichannel, digital, intergenerational, and cross-territorial – capable of generating new value for customers and society.