The workshop dedicated to Farmasave provides an in-depth presentation of the launch of the new VeraFarma website and the differentiation strategy adopted to position the brand within a competitive digital pharmaceutical market.

The event begins with a contextualization that outlines the market landscape, highlighting the analysis of target groups through segmentation based on the average cart value and the demographic characteristics of consumers. This analysis helps to understand the existing dynamics and opportunities, laying the foundation for a targeted strategy that leverages the brand’s strengths.

A central aspect of the workshop is the technological and logistical innovation implemented to support the entire operational process. It is explained how investments in automation and the adoption of an advanced Warehouse Management System (WMS – VMS) have contributed to optimizing stock management, picking, and the entire logistics chain. This technological transformation not only reduced operational times and associated costs but also ensured greater efficiency and accuracy in order management, creating essential synergies for the success of the initiative.

At the same time, the focus shifts to customer experience, a crucial element for standing out in a highly competitive sector. The workshop highlights the use of innovative tools such as a visual editor for content personalization, integration with social media, and the adoption of interactive modes like live shopping. These tools are designed to create a tailored shopping experience that stimulates cross-selling and upselling, as well as to establish a more direct and engaging relationship between the brand and the customer. The ability to offer targeted promotions, gadgets, and samples further adds value by enhancing customer loyalty and satisfaction.

Another strength emphasized in the workshop is Farmasave's positioning strategy as a high-end e-co