Event detail

The evolution of e-commerce in 10 key steps, with a look to the future – a talk between PayPal and Fjona Cakalli

Director PayPal Italia, Maria Teresa Minotti and reporter, content creator and anchorwoman, Fjona Cakalli will retrace the key moments in the evolution of e-commerce in Italy, with a look at what’s to come and how changes can be managed.

The two entrepreneurs will share anecdotes, milestones and true stories related to this world: the talk will range from the possibility of providing an easy and secure checkout to the launch of P2P payments; from the latest trends in the Buy Now Pay Later world to donations and Social Commerce; not to forget the big impact on Italian large companies and SMEs, which are opening up to a wider audience, both Italian and cross-border, as well as the public administration, where online payments have become a fast and secure way to pay taxes, school fees, fines and bills, mainly because of the pandemic.

The talk will close with an in-depth look into the future and the way e-commerce will evolve in Italy and globally.