Online shop, stores, ADS campaigns, social networks, newsletters and much more: customer journey involves different online channels and offline realities and every interaction between brand and consumer is important to create relevant customer experiences.
In such a complex context, personalization, supported by artificial intelligence, becomes fundamental:
data about browsing behavior, on-line and off-line purchase, personal information, interests and preferences are collected and AI and Machine Learning algorithms are able to process and analyze them.
The result? It’s the creation of coherent and relevant omnichannel customer experience strategies.