b2x – The Commerce Alchemist is an Italian MarTech company that supports brands as a strategic, technological and operational partner to develop, scale or transform their digital business. Established in 2010, it is a provider of highly specialised digital services with a strong focus on the development of AI-based solutions. Over time, b2x has built a distinctive operating model, supporting brands throughout the entire lifecycle of digital sales channels: from strategy to technological design, from operations management to omnichannel communication, from logistics to e-commerce invoicing and tax services.
b2x operates in highly complex sectors such as Beauty, with clients including Bionike, Goovi and L’Oréal; Food & Beverage, with Danone, Nestlé and Nutrition et Santé; Sport, with AS Roma, Equestro and Acavallo; Luxury Hospitality, with Bvlgari Hotels & Resorts; and Pharmaceuticals, with Nutricia and Lines Specialist: a cross-sector presence that reflects the integrated and technology-driven nature of b2x.