Jacopo Ferri

Alpitour World

Corporate CRM Manager

I’m a dynamic and proactive professional, driven by a contagious passion for excellence and a strong growth mindset. I lead the CRM team at Alpitour World, where we design strategies focused on customer loyalty, marketing automation, and optimizing the overall customer experience, managing data and projects across all the group’s brands. Empathy, rational thinking, and positivity are the key ingredients I bring to my work every day, helping me navigate complexity with structure and build meaningful relationships both inside and outside the organization.