Event detail

G&B and the New Frontier of Luxury Online Retail: Performance, Experience, and Integration

With a strong physical presence in Italy and abroad, and a curated selection of the world’s most prestigious luxury brands, G&B partnered with Alpenite (Arsenalia Group) and Shopify to evolve its e-commerce platform and tackle the challenges of global digital fashion.
In this talk, G&B, Shopify, and Alpenite share the story of a project built around high performance, a bespoke user experience, and deep ERP integration.
A real-world example of how technology and vision can elevate the online luxury retail experience.