Sustainability is no longer an option but a strategic necessity for companies that want to remain competitive in a market increasingly focused on environmental impact. The adoption of sustainable practices in logistics and transportation has become a key factor in reducing CO₂eq emissions and improving corporate responsibility. Companies are called to make their impact measurable and implement concrete strategies for the decarbonization of the supply chain.

In this context, Poste Italiane has developed the Poste Delivery Business Emissions Meter, an innovative monitoring and reporting tool, certified according to international standards, for quantifying the CO₂eq emissions of its shipments. This tool supports Poste Italiane's customers in monitoring and analyzing the environmental impact of their shipments.

The measurement of the carbon footprint and the approach to sustainability are the topics that will be discussed with Federica Montano, Marketing Manager for Parcel E-commerce and Business at Poste Italiane, along with Silvia Campanella, Head of Communication & Sustainability at Subito