The workshop with MediaWorld will delve into the strategic importance of digital payments in their evolution within the Italian consumer electronics market. Specifically, it will focus on the implementation of Click to Pay, a Mastercard's solution that streamlines and accelerates the online checkout process, enhancing customer experience and boosting conversion rates. Drawing from Giuseppe Cicotti's experience, MediaWorld's Treasury Manager, the discussion will cover the benefits of this technology, including outcomes from the recent cashback campaign, and how such initiatives help address challenges associated with online payments.​