LEGO has introduced its innovative Rich Content in various regions, including Italy, offering authorized retailers an extraordinary opportunity to enhance their product pages. Thanks to the Product Stories provided by Icecat, enriching content has become effortless: each story is a treasure trove that encapsulates digital resources such as videos, logos, technical details, 3D objects, and an extensive image gallery. This not only improves the online shopping experience but also transports customers into a world where they can almost touch the products, significantly boosting conversions on the sales pages.

Today we want to tell you about an innovative project developed with LEGO, which leverages Rich Content technoogy to enrich the user experience not only in the individual product sheets, but also in Brand Store Pages.