Open Icecat is a worldwide unique open catalog with product data-sheets in co-operation with high tech sponsoring brands and online channel partners. Open Icecat data-sheets are fully approved by the sponsoring manufacturers and are distributed for free to the online channel. Thanks to the direct connection between Icecat and the sponsoring manufacturers, everyday Icecat is able to import their portfolio of products which will then be controlled and standardized by Icecat’s editorial team. Open Icecat contains more than half a million datasheets of IT, CE, Telecom, DIY, Beauty, Toys, Lighting, FMCG and Office supply brands standardized in easy online formats for easy implementing, categorizing, filtering, searching and comparing of products. The most popular and new products are quickly described as soon they are in the market.