Real and unexpected joy in shopping is a dying art. Paradoxically, in a world full of choices, finding an unexpected treasure is harder than ever. But there's good news: with a more intentional approach to discovery, brands and retailers can reignite that sense of surprise and delight that is often missing in today’s shopping landscape—highly efficient, yet sometimes lacking soul.

The workshop will open with a presentation by Alberto Torre, Agency & Performance Director at Criteo, who will share key insights from a recent global consumer study, highlighting new expectations and desires around the shopping experience.

Following this, a panel discussion featuring two external speakers—Umberto Tesoro, Digital Director at Euronics, and Roberto Pala, CEO of Queryo—will offer practical and complementary perspectives on how brands and retailers can bring joy back to the customer experience and stand out in a crowded market.