Scheda Relatore

Kira Rich


Global Product Strategist

Kira is a Global Technology Strategist in Google's Human Truths team. The Human Truths Team is Google's global human behavior experts. They guide meaningful consumer connections through data-powered human insights by exploring growth, trends, language signals, on Google Search and YouTube. Kira is responsible for enabling brands to understand technology from a human-first perspective, and demonstrating how using innovation and consumer insights from Google data and solutions drive brand growth. Originally from Prague, Czech Republic, Kira studied, worked, and lived in 8 countries across 3 continents. From adobe aesthetics in Santa Fe, NM to dive adventures in Sydney, Australia, Kira combines Google data and qualitative ethnographies with deep cultural relevance. Kira's past experience with philosophy and experimental psychology guides her perspective in cross-vertical POVs and research on how and why people connect with technology and the broader world. Her most current work is into how Google data can uncover diverse human and consumer responses to uncertainty.