Fanplayr's mission is to make the behavioral data of online users actionable in an effective and measurable way. Fanplayr is a leader among real-time segmentation solutions and helps its customers to personalize relationships with their users, making each session unique. Fanplayr improves the conversion rate of its customers' sites by improving the performance of all traffic sources, both paid and organic, both in managed and self-service mode.
Fanplayr is the ideal tool for media agencies and direct customers in the travel, telecommunications, automotive, fashion, retail, finance, insurance, energy utility and electronic retail sectors. Founded in 2011 in Palo Alto, California, Fanplayr has secured more than $ 15 million in funding. The senior management team is made up of successful serial entrepreneurs with multiple technology IPOs behind them. Today it has more than 40 employees worldwide and a rapidly growing sales network in Europe, North America, Latin America and APAC.