Fanplayr

Company Profile

Fanplayr, founded in 2012 in Palo Alto, California, is a leading provider of data-driven e-commerce optimisation and personalisation solutions. The company uses behavioural data to boost customer engagement and increase sales through personalised, multichannel experiences.

 

Key Offerings:

Data Platform: Collects and processes data to identify customer profiles, enabling targeted segmentation and performance strategies.

Onsite Targeting: Delivers personalised on-site messages using Fanplayr’s segmentation software, maximising first-party data.

AI Merchandising: Uses AI to integrate personalised product recommendations, enhancing product displays and increasing conversion.

Multichannel Targeting: Re-engages shoppers through customised emails, SMS, and web push notifications, maximising upselling and cross-selling.

Privacy ID: A patented solution that ensures customer privacy while enabling effective personalisation.

Fanplayr 360 CDP: A real-time Customer Data Platform offering deep insights into customer behaviours to drive omnichannel experiences.

 

In January of this year, Fanplayr entered an exclusive partnership with Italiaonline, Italy’s leading digital group. Italiaonline, which provides a wide range of online communication solutions, is now the exclusive distributor of Fanplayr’s solutions in Italy. With its extensive reach, including 25.4 million unique users, Italiaonline will help Fanplayr extend its e-commerce solutions to a broader Italian audience.

For more information, visit Fanplayr’s official website.