Paola Parolo

Velasca

Head of Digital Marketing & Analytics

With over 9 years in digital marketing, I currently hold the role of Head of Growth and Business Intelligence at Velasca. My job revolves around driving company expansion by innovatively attracting customers (at the right CAC) and enhancing their retention (increasing their LTV), with strong focus on profitability. I lead a diverse team handling performance marketing, data analysis, content creation, CRO, SEO, and CRM.