Holding a Master’s degree in Business Administration and Marketing from the University of Turin, she began her professional journey with a transformative international experience at the Italian Cultural Institute in Los Angeles.
When back in Italy, she initially developed her career in the retail sector within the Procurement department, later moving into Trade Marketing for the luxury industry. These roles provided her with a solid foundation in both business operations and brand strategy.
In recent years, she expanded her impact at Wellhub by overseeing the entire EU Region in the Client Marketing department. In this role, she focused on scaling business operations and creating standardized processes across markets, building strong synergies with international teams in the US, Brazil, and SSL. Currently, she leads the Client Marketing team for the Italian market, where she empowers organizations to design and implement impactful wellbeing plans for their employees